Student Interview Videos

Medical and Healthcare University

Goal:

Capture the inspiring stories of university students to increase brand and degree awareness, increase affinity for the brand, and drive preference for the brand.

Tactic:

Build a portfolio of inspiring student interview videos to showcase the benefits of the degree and how it can be attained by athletic trainers from all walks of life.

Target:

• Prospective students
• Athletic trainers

Results:

Video hit a brand cadence that will be effective for its intended use and create preference for the brand.