Independent Open Source Software Integrator

Women in ERP Video Production

Independent Open Source Software Integrator

Goal:

Showcase women who are leaders in the tech industry to increase affinity and drive preference for the brand.

Tactic:

Create an inspiring video presenting a powerful message about how women can thrive in technology fields and make a positive impact.

Target:

  • Women looking into a tech degree.
  • Women looking to work in the tech industry.

Results:

Client customer base is 41% women and 59% male, more than double industry and starting benchmarks.

Close up of woman doctor. Close up of interviewing woman Close up interviewing woman in tech. Woman printing
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