Nutriceutical Company

Vitamin Product Infomercial

Nutriceutical Company

Goal:

Establish strong customer service position and drive sales for this unusual nutritional supplement.

Tactic:

Create an infomercial featuring company employees and their customer service attitudes.

Target:

  • Adults 25+.

Results:

Sales for the quarter spiked 17%; customer satisfaction ratings increased to over 95%.

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