Health Sciences University

University Education Pipeline Marketing

Health Sciences University

Goal:

Bring more students from underserved communities into the medical profession as a part of the university’s outreach program.

Tactic:

Provide a kit of informational materials to be displayed at small clinics all over the country and give a how-to unboxing video explaining the best way to display the materials for maximum impact.

Target:

  • High school students
  • Anyone interested in a medical profession

Results:

Out of 200 prototype packages, 673 unique sessions to learn about programs and 28 submissions into the program occurred.

Close up showing hands. Zoomed in image of the healthcare provider and patient on brochure created by Fabcom. Zoomed in image of healthcare providers. Zoomed in image of the content designed by Fabcom for A.T. Still University.
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