Hero Image
Health Sciences University

University Education Pipeline Marketing

GOAL:

Bring more students from underserved communities into the medical profession as a part of the university’s outreach program.

TACTIC:

Provide a kit of informational materials to be displayed at small clinics all over the country and give a how-to unboxing video explaining the best way to display the materials for maximum impact.

TARGET:

  • High school students
  • Anyone interested in a medical profession

RESULTS:

Out of 200 prototype packages, 673 unique sessions to learn about programs and 28 submissions into the program occurred.