University Diversity Awareness Initiative

Health Sciences University

Goal:

Foster the development of a culturally-rich environment from the inside out.

Tactic:

Initiate print ad, video and website communications to increase awareness of innovative, progressive programs and people to further embrace diversity and outreach.

Target:

• Male and female faculty. Male and females 22-42.

Results:

Top Level awareness in the space of diverse student and faculty sensitivity training and recruitment.