Health Sciences University

University Degree Program Marketing Campaign

Health Sciences University

Goal:

Increase awareness of ATSU online degree programs.

Tactic:

Develop print ad series targeted to program-centric publications reaching key target audiences.

Target:

  • Post-professional women and men ages 22-55.

Results:

Established a new lead generation channel through this offline to online integrated campaign. Placed in professional conference print and digital. Increased visibility of online degree programs and qualified organic leads by 41% the following year.

Close up of print ad created by FabCom Integrated Strategic Marketing for healthcare institute featuring yellow forward directional street sign showing intricate ad detail. Close up of print ad created by FabCom Integrated Strategic Marketing for healthcare institute featuring light bulb tip showing intricate ad detail. Close up of print ad created by FabCom Integrated Strategic Marketing for healthcare institute featuring child holding a globe showing intricate ad detail. Close up of print ad created by FabCom Integrated Strategic Marketing for healthcare institute featuring a tree with a twisted ladder trunk showing intricate ad detail.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software