Technology University

University Brand Interactive Loyalty Marketing

Technology University

Goal:

Enhance brand loyalty and alumni engagement by building an emotional technology connection to the brand through marketing communications.

Tactic:

Interactive communications targeted to current students that fosters engagement in UAT.

Target:

  • Ages 14-40.

Results:

Fostering student engagement and increasing alumni referrals by 23% year over year.

Zoomed in image of an HTML that FabCom created for a technology university's brand loyalty campaign. Image features a young adult woman working on a laptop. Zoomed in image showing the intricate design detail of an HTML that FabCom created for a technology university's brand loyalty campaign. Image features a starry sky over one of the university's buildings. Zoomed in image showing resolution quality of an HTML that FabCom created for a technology university's brand loyalty campaign. Image features the university logo. Zoomed in image showing the intricate design detail of an HTML that FabCom created for a technology university's brand loyalty campaign. Image features shadowing effects.
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