University Annual Report

Health Sciences University

Goal:

Propel brand awareness of ATSU’s preeminence as a multidisciplinary healthcare educator and its dedication to fiscal and social responsibility.

Tactic:

Demonstrate pioneering contributions, stewardship, and value in health professions education that integrates the founding tenets of osteopathic medicine to advance knowledge and practice.

Target:

• General public, community partners, alumni, current and prospective student groups male and female ages 18-28.

Results:

Proof of concept.