Healthcare University

Livestream Event Marketing

Healthcare University

Goal:

Expand opportunities for target audiences to attend the Student National Conference by promoting the client’s “Getting There” webinar series to give prospective students a glimpse of an event crucial to their career development.

Tactic:

Provide an integrated framework of communications from creating awareness in hard-to-reach communities and demonstrating the clear pathway to supporting future students in “getting there” through live 4K streaming of the event.

Target:

  • Top 100 undergraduate colleges that marticulate premed students of diverse populations
  • Anyone who has registered at the diversity portal in. the last 2.5 years
  • Anyone of diverse population registered through admissions

Results:

More qualifying respondents in one weekend event than in the previous 3.5 years of efforts by other communications and marketing teams.

affiliates & partners
fabcom brainfood IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona Fabcom - HubSpot certified gold solutions partner Microsoft Azure Neuromarketology logo A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.' IBM Watson logo displays FabCom's partnership with IBM Watson Analytics Software Hybrid Reality HReality Professional Virtual Event Platform HReality Professional Virtual Education Platform Blocksolid HReality Professional Virtual Event Platform