Technology University

Create Your Own Zombie Social Campaign

Technology University

Goal:

Reach prospective students and their influencers to pique their interest in a game studies technology degree and position the university as a unique education opportunity.

Tactic:

Create an ad series for the university’s game studies degree family.

Target:

  • High schoolers interested in game studies
  • Young adults interested in a game degree

Results:

Increased awareness for degree family. Additionally, the agency received two ADDY awards for creative design.

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