Corporate Identity - Biomechanic

Biomechanics Company

Goal:

Develop new positioning for Noraxon to encompass a wider range of audiences and allow for the addition of multiple, scalable product lines.

Tactic:

Update identity to include an extended nomenclature to offer cohesive branding and positioning.

Target:

• Noraxon China, South America, Europe.

Results:

Heightened international brand awareness.