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Technology University

Bad Address Conversion Email

GOAL:

Create a more engaging online experience to induce more conversion of online leads.

TACTIC:

Create custom illustration with fast-engaging animation and dynamic form fields that—when combined—influence greater conversion from leads who provide a bad address.

TARGET:

  • Technology centric educational applicants.

RESULTS:

Shopping cart/form abandonment was reduced by 31% over the next quarter compared to the average of the previous four quarters.