Technology University

Bad Address Conversion Email

Technology University

Goal:

Create a more engaging online experience to induce more conversion of online leads.

Tactic:

Create custom illustration with fast-engaging animation and dynamic form fields that—when combined—influence greater conversion from leads who provide a bad address.

Target:

  • Technology centric educational applicants.

Results:

Shopping cart/form abandonment was reduced by 31% over the next quarter compared to the average of the previous four quarters.

Animated robot for university bad address page Close up of animated robot Close up of smiling robot Form for mailing adddress
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