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Healthcare Information Technology Company

Healthcare IT Advertising Campaign

GOAL:

Accentuate branding and positioning for this emerging HIT (Health Information Technology) brand by reaching key target audiences.

TACTIC:

Develop a print advertising campaign featuring the business and heart of healthcare, with each ad focusing on the client’s emerging new branding and positioning.

TARGET:

  • Enterprise-class healthcare providers.

RESULTS:

FabCom crafted a powerful ad series resonating the new brand and position that addresses each key target audience’s unique needs.