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Open Source Software Company

Corporate Branding and Positioning Video

GOAL:

Increase lead generation and understanding for open source ERP.

TACTIC:

Create an online video that explores the humble beginnings of the company and their growth to becoming one of the largest and most relevant open source ERP software companies.

TARGET:

  • Buyers within the consideration phase for open source ERP

RESULTS:

The client more than doubled their marketing qualified lead flow and increased revenue more than 61% over 12 months.