Integrated Agency Blog

Microsoft’s Metaverse Vision is a Piece of HReality

Recently, Microsoft announced further plans for Microsoft Mesh for Teams. This is another product that’s developing in the metaverse space, and similar to HReality™, its focus is on professional use.

Debuting in 2022, Microsoft’s service will combine the AR/VR capabilities of Mesh with the functionality and productivity tools of Teams to create a collaborative virtual meeting experience. With a focus on business application and making meetings more personal and engaging, their announcement sounds eerily familiar to the innovations driven by FabCom over the last year.

HReality is a business-centric hybrid VR platform with its first iteration, HReality Events, currently in successful beta installations and debuting in 2022.

HReality is an innovative combination of AR, VR, lidar, spatial digital computing, and professionalication™, the professionalization of gamification. Built on the basis of creating professional virtual interactions, FabCom CEO and HReality founder Brian Fabiano says, “the foundation and base technology of HReality was developed to dynamically meet a variety of professional and educational needs with trust building, networking, and knowledge transfer.”

Through the use of professionalication, HReality avatars incorporate realistic body language, body movements, and the nuanced decorum of one-to-one interactions within industry, business, and education. See our side-by-side comparison between business cartoons and business professionalication—which would your company rather use?

While HReality integrates the digital and physical experiences, the platform is fully experienced without the use of VR headgear and gloves. No headgear, additional equipment, or IT hassle enables businesses to easily integrate the platform with the technology they already utilize, enabling instant adoption. And through the novel use of haptic and kinetic feedback, HReality enhances immersive learning experiences.

HReality was developed by FabCom, an integrated marketing, advertising, and brand experience agency headquartered in Scottsdale, AZ with the purpose of bridging brands’ current content through digital transformation to create next generation virtual branded experiences for metaconnectivity™. Learn more about HReality, HReality Education, and becoming a beta partner.


Madison Miller