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Technology University

University Viewbook Collateral

GOAL:

Engage prospective students in exploring technology careers.

TACTIC:

Create relevant and impactful content to cut through the clutter to nurture a connection with prospective students and help them picture themselves in a way that progresses them to investment.

TARGET:

  • Prospective Students High School/College Age Families of Prospective Students

RESULTS:

Increased lead-to-application ratios by 50 percent more than goals by fostering connections with the University and deepening consideration of an advancing technology degree.