University Viewbook Collateral

Technology University

Goal:

Engage prospective students in exploring technology careers.

Tactic:

Create relevant and impactful content to cut through the clutter to nurture a connection with prospective students and help them picture themselves in a way that progresses them to investment.

Target:

• Prospective Students High School/College Age Families of Prospective Students

Results:

Increased lead-to-application ratios by 50 percent more than goals by fostering connections with the University and deepening consideration of an advancing technology degree.