Technology University

University Viewbook Collateral

Technology University

Goal:

Engage prospective students in exploring technology careers.

Tactic:

Create relevant and impactful content to cut through the clutter to nurture a connection with prospective students and help them picture themselves in a way that progresses them to investment.

Target:

  • Prospective Students High School/College Age Families of Prospective Students

Results:

Increased lead-to-application ratios by 50 percent more than goals by fostering connections with the University and deepening consideration of an advancing technology degree.

University collateral posing the question to prospective students: Broken block imagery shows desert activities for prospective students, such as woman hiking and biking near a saguaro cactus, and viewing the Grand Canyon from the edge of a cliff. With a major robotics degree program, this image demontrates the elite robotic prowess of the tech university by depicting the cream-colored metallic facial profile of a robot. A screenshot of the tech university synchronic learning diagram that demonstrates the flow of coursework in a circular image.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software