Technology University

University Viewbook Collateral

Technology University

Goal:

Engage prospective students in exploring technology careers.

Tactic:

Create relevant and impactful content to cut through the clutter to nurture a connection with prospective students and help them picture themselves in a way that progresses them to investment.

Target:

  • Prospective Students High School/College Age Families of Prospective Students

Results:

Increased lead-to-application ratios by 50 percent more than goals by fostering connections with the University and deepening consideration of an advancing technology degree.

University collateral posing the question to prospective students: Broken block imagery shows desert activities for prospective students, such as woman hiking and biking near a saguaro cactus, and viewing the Grand Canyon from the edge of a cliff. With a major robotics degree program, this image demontrates the elite robotic prowess of the tech university by depicting the cream-colored metallic facial profile of a robot. A screenshot of the tech university synchronic learning diagram that demonstrates the flow of coursework in a circular image.
affiliates & partners
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