Technology University

University Parent Guide

Technology University

Goal:

Create awareness in the importance of obtaining a prestigious degree from a small private college while stressing attainability for the average family.

Tactic:

Create a vehicle that becomes a catalyst within the family to make a commitment to a prestigious education.

Target:

  • Parents 35-55+.

Results:

Exceeded undergraduate enrollments goal for the year.

From UAT’s Parent’s Guide, an image of the campus quad is shown at night with students hanging out. High-resolution zoomed in image of UAT’s Parent’s Guide cover, which shows a desert road. Faculty information page for UAT’s Parent’s Guide. Zoomed in high-resolution image of a student holding a diploma in a cap and gown for UAT’s Parent’s Guide.
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