University Museum Website
GOAL:
Positioning to increase awareness of the university’s rich heritage and instill pride in the founding tenets of osteopathic medicine.
TACTIC:
Redesign and redevelop Museum of Osteopathic Medicine Website.
TARGET:
- Prospective and current students Faculty and Staff Constituents and Partners General Public
RESULTS:
Significantly increased awareness and connectivity to the university’s mission while instantaneously indexing the brand as the leader with front page search results.