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Technology University

University Geeked Print ad Series

GOAL:

Reach prospects for this technology-focused university and their influencers to position as a unique education opportunity.

TACTIC:

Create a series of ads for this technology focused university to reach prospects and reinforce this unique education opportunity.

TARGET:

  • High school technophiles.

RESULTS:

Over three year period, awareness among inquiries rose to 94%; awareness among prospects rose 260%; university was able to increase tuition by 40%.