University Geeked Print ad Series
GOAL:
Reach prospects for this technology-focused university and their influencers to position as a unique education opportunity.
TACTIC:
Create a series of ads for this technology focused university to reach prospects and reinforce this unique education opportunity.
TARGET:
- High school technophiles.
RESULTS:
Over three year period, awareness among inquiries rose to 94%; awareness among prospects rose 260%; university was able to increase tuition by 40%.