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Sun Chlorella

Time, Money, Health Campaign

GOAL:

Bring website visitors back for a second visit, when they are more likely to make a purchase.

TACTIC:

Create direct mail cards to drive consumers to highly interactive, personalized PURL for special offers.

TARGET:

  • Adults 25+.

RESULTS:

A six-fold increase in sales and a similar decrease in shopping cart abandonment at a second visit.