Financial Institution

State Credit Union Direct Mail

Financial Institution

Goal:

Increase new members/depositors for this credit union.

Tactic:

Design postcard as one element in campaign.

Target:

  • Men and women 25+.

Results:

1,000 new accounts generated.

FabCom designed a high-resolution zoomed-in picture for a credit union of a bagtag being displayed on an orange background of a postcard. FabCom designed a high-resolution zoomed-in image of a man in a red jacket holding a brown suitcase. FabCom designed the back side of a postcard for a credit union bank that is only partially displayed and says FabCom designed three postcards for a campaign that all say
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