International Shopping Complex

Shopping Center Website

International Shopping Complex

Goal:

Establish position as Honolulu’s premier street destination for unique shopping, dining and entertainment.

Tactic:

Redesign the website to highlight the center’s authentic, one of a kind, local offerings, integrating internet marketing, social media and public relations tactics to reach natives as well as visitors to Hawaii.

Target:

  • Locals and visitors, men and women 25-56+.

Results:

Proof of concept.

Close up image of Ward Centers website page developed by FabCom featuring a woman shopping. Close up image of Ward Centers website page developed by FabCom displayed on a desktop computer screen featuring the center square. Close up image of Ward Centers website page developed by FabCom displayed on a laptop computer screen featuring a family shopping. Close up image of Ward Centers website page developed by FabCom featuring the information on the center mobile application.
marketing affiliates
Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.'
Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software