Shopping Center Website

International Shopping Complex

Goal:

Establish position as Honolulu’s premier street destination for unique shopping, dining and entertainment.

Tactic:

Redesign the website to highlight the center’s authentic, one of a kind, local offerings, integrating internet marketing, social media and public relations tactics to reach natives as well as visitors to Hawaii.

Target:

• Locals and visitors, men and women 25-56+.

Results:

Proof of concept.