International Pool Finish Company

Pool Company “Best” Print Ads

International Pool Finish Company

Goal:

Establish position of best pool finish.

Tactic:

Create a series of print ads to showcase the luxurious upscale product, supporting the best positioning.

Target:

  • Homeowners, men and women 30+.

Results:

20% increases in years one and two.

High-resolution zoomed-in image showing photographic detail of a print ad FabCom designed. Image shows a young girl swimming under water. High-resolution zoomed-in image showing photographic detail of a print ad FabCom designed. Image shows a young children playing in sand. Close-up image showing photographic and design quality of a print ad FabCom created. Image features a mother and daughter playing in a pool. High-resolution zoomed-in image showing design detail of a print ad FabCom designed. Image shows a young boy playing in water alongside the campaign slogan.
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