Healthcare IT Logo and Brand Identity

Healthcare Information Technology Company

Goal:

Develop a new brand identity for a spinoff division of an enterprise class HIT company.

Tactic:

Create a multi-dimensional branding and naming nomenclature to broaden the company’s target audience within segmentations that believe they are unique although require the same services.

Target:

• Hospital Providers
• Care Facilities
• CDOs interested in telehealth transformation

Results:

Within 40 days, the marketplace validated the BPO nomenclature. SEO rankings were elevated.