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Independent Open Source Software Integrator

Women in ERP Video Production

GOAL:

Showcase women who are leaders in the tech industry to increase affinity and drive preference for the brand.

TACTIC:

Create an inspiring video presenting a powerful message about how women can thrive in technology fields and make a positive impact.

TARGET:

  • Women looking into a tech degree.
  • Women looking to work in the tech industry.

RESULTS:

Client customer base is 41% women and 59% male, more than double industry and starting benchmarks.