Rescue Mission Website
GOAL:
Create a user-friendly website to educate the community about the plight of the homeless and empower them to donate.
TACTIC:
Develop a website architecture with pathways for visitors to learn methods of assisting the homeless in Phoenix.
TARGET:
- Public at large
- New donors
RESULTS:
The website has helped the community to better understand the plight of the homeless, increase awareness, improve behavior toward homeless individuals, and bolster donations as well as community involvement.