Real Estate Interactive Website

GOAL:

Connect prospective luxury buyers to the brand by influencing them through the brand awareness, consideration, decision, and purchase phases online.

TACTIC:

Develop top website presence focused on ease-of-use and information access that serves as the hallmark for information reflecting buyers’ distinctive needs and engages them to register.

TARGET:

• Affluent in-state and out-of-state luxury home buyers online

RESULTS:

Distinctiveness achieved, positioning solidified, and company is exceeding all goals and objectives.