Mortgage Lenders Company

GOAL:

Establish position as leading mortgage lenders and home loan experts through lead generation and online lead conversion.

TACTIC:

Redesign corporate website and web development strategy based on buyers’ search intent.

TARGET:

• Homeowners looking to refinance their house, first-time house buyers, potential homeowners and Veterans looking to purchase a house.

RESULTS:

Increased online ranking and significantly enhanced user experience on website.