Healthcare IT Website

GOAL:

Online-targeted audience awareness, lead generation, and lead conversion.

TACTIC:

Develop an online website architecture, nomenclatures, and web development strategy focusing on buyers’ search intent.

TARGET:

• Enterprise-class healthcare providers and CDOs (care delivery organizations).

RESULTS:

Dominated the front page of search engine results in an emerging category space of BPO, displacing bigger brands and enjoying front page results within 14 days of launch.