Hero Image
Collage of Fabcoms work for this campaign
Not-for-Profit Community-Based Organization

Health and Wellness Assessment

GOAL:

Help caretakers determine which living arrangement suits their aging parent(s) and provide innovative programs focused on health, wellness, and sustaining members’ lifestyles.

TACTIC:

Design an assessment and personalized landing page to lead targets to the right program.

TARGET:

  • Caretakers or loved ones helping elderly parents
  • Persons age 55 and older who are thinking of changing their living situation

RESULTS:

Increased ROI on marketing budget through lead conversion to different programs.