neuromarketology™

Neuromarketology reveals the methodology of mapping each of your target audience’s behavioral, demographic, sociographic and psychographic connection points to your brand.

Neuromarketology helps FabCom achieve a better level of understanding of how your customers think and react, and craft hyper relevant messaging with pinpoint accuracy to ensure results.

what is neuromarketology?

It’s time to get ahead with a more cerebral approach to marketing. That’s because the playing field of marketing communications has changed more in the past three years than in the previous 10 years. Changing the way we approach marketing must change too. FabCom pioneered a new approach, Neuromarketology, that analyzes the new marketing landscape and leverages its unique opportunities for clients.

President and CEO Brian Fabiano’s book Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI reveals the methodology of mapping each of your target audience’s behavioral, demographic, sociographic and psychographic connection points to your brand. In other words, we achieve a better level of understanding of how your customers think and react, and craft hyper relevant messaging with pinpoint accuracy to ensure results.

behavioral

On the leading edge of brain science. When a particular marketing challenge warrants it, we also use a number of leading edge technologies in the field of neurology. This brain science—or as some say—neuromarketing, when combined with our other data, allows us to confirm our confidence in strategic recommendations by knowing your customers' minds—literally.

sociographic

Once we have determined the demographic and psychographic segmentation of your target audiences, we look at sociographic variables to fine-tune our understanding of your customers, establish hyper-relevant marketing, and optimize our communication with them.

demographic

In today's market, it is no longer good enough to plan and execute marketing communications based simply on broad age and era similarities in beliefs, values and expectations. We have to dig deeper to define meaningful market segmentations.

psychographic

Fortunately, we now can use psychographics and sociographics to supplement the general marketing communications direction of broader age and era demographics. In addition, we analyze and account for environmental and other external factors which may affect communication with your target audience. By further segmenting the broad age categories, we can communicate more relevantly by analyzing and understanding social status, group interaction and buying habits.

affiliates

Grayscale Logo of Database Marketing Methodology company in Phoenix, Arizona fabcom blog Neuromarketology logo featuring all-caps 'market' in gray block letter font. Two numeral ones facing each other in this logo represent the one-to-one aspect of FabCom's marketing method. Spiraling silver moons form a sphere in Oahu Interactive's integrated marketing agency logo. A gray font comprises this S-shaped logo for Scottsdale Interactive with the tagline 'Integration. Reach. Impact.' Google AdWords certified marketing and advertising agency logo Google Icon indicating FabCom's status as an integrated marketing Google Partner in Phoenix, Arizona Logo of Phoenix, Arizona-based Advertising Methodology Company featuring grayscale sans-serif font. IBM Watson logo displays FabCom's partnership with IBM Watson Analytics Software IBM Cognos logo displays FabCom's partnership with IBM Cognos Business Intelligence Software