Free Your Mind Campaign
GOAL:
Engage prospective students with thought-provoking imagery and messaging to progress prospects through the lead nurture funnels.
TACTIC:
Develop a personalized and integrated direct marketing campaign to connect prospective students to the university and nurture awareness and consideration.
TARGET:
- High school students
- Prospective students
- Students interested in advancing technology
RESULTS:
Increased awareness and inquiries to Admissions