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Technology University

Free Your Mind Campaign

GOAL:

Engage prospective students with thought-provoking imagery and messaging to progress prospects through the lead nurture funnels.

TACTIC:

Develop a personalized and integrated direct marketing campaign to connect prospective students to the university and nurture awareness and consideration.

TARGET:

  • High school students
  • Prospective students
  • Students interested in advancing technology

RESULTS:

Increased awareness and inquiries to Admissions