The Formula for Award-Winning Ad Design

23 Feb
February 23, 2018

Let me start out by saying I know this entire post is a brag – but let’s be real. As CEO of FabCom, I’ve got bragging rights, and exciting news to share.

This year, we received four Addy Awards for client work that transformed each company. We’re not talking niche association awards. We’re talking a tip of the hat at the national level from judges who are among the best of the best in the industry – the Addy Awards.

FabCom is one of the top, longest-standing integrated marketing agencies in the Southwest market with a special focus on the fusion of business strategy, creative strategies, and new technology. We are not usually a marketing and advertising agency that brags about the quality of our designs. What we do brag about is our ability to meet and beat the goals and objectives of our clients with the work we produce.

We’ve learned that if we show 100 people the same design, we will get 100 different opinions. A top marketing firm does not design based solely on someone’s opinion. FabCom’s strategic designs fuse together business and creative strategies with new technology for one reason: to achieve superior marketing and advertising results and bottom line ROI – not to glean opinions on how good our designs are from random stakeholders outside of the influence or buying cycle – that drives the ROI of the marketing or advertising campaign.

FabCom is a Finalist in the Scottsdale City Flag Design Contest!

13 Feb
February 13, 2018

After 65+ years, the City of Scottsdale is updating their city flag. After running a design contest that was open to the public, they received 260+ entries from all over the state. On Wednesday, January 31, 2018 at the Scottsdale Mayor’s State of the City luncheon the top finalists were announced, and we are ecstatic and honored to say that one of FabCom’s designs has made it to the top 10!

The icons of the cactus and the mountain range were chosen to represent the beautiful horizons and mountain ranges surrounding Scottsdale. Highlighted are the breathtaking, radiant sunsets, represented by the blaze of orange and yellow. The deep royal blue was chosen to create a visceral connection to the depth of elegance within Scottsdale.

It means so much our team to even have the opportunity to design something that will last past our careers. But now the REAL challenge begins — a landslide victory — and FabCom needs your vote!

Top Five Ways To Sell B2B Software as a Service To My Marketing Agency

01 Sep
September 1, 2017

As a marketing business intelligence analyst I get 20-30 emails and several phone calls per week from various SaaS sales reps hawking their latest and greatest software suite that “revolutionizes” SEO, PPC, CRM, Business Intelligence, Analytics, Project Management, eCommerce, programmatic, or marketing automation, ad nauseum. The list keeps growing and growing every year. BTW, thanks to Scott Brinker over at ChiefMarTech for keeping track of the industry growth to put things into perspective for we marketing folks. The point is, there are more and more sales reps out there selling more and more marketing software. Now some of these sales guys and gals really do their homework. They Google my name, stalk me on LinkedIn, and one rep even researched enough to convince our experienced assistant that he was a friend and to patch him through to my direct line. 
All this wasted time and effort could be saved by implementing these five software sales tips:

©2018 Fabiano Communications.