FabCom is a Finalist in the Scottsdale City Flag Design Contest!

13 Feb
February 13, 2018

After 65+ years, the City of Scottsdale is updating their city flag. After running a design contest that was open to the public, they received 260+ entries from all over the state. On Wednesday, January 31, 2018 at the Scottsdale Mayor’s State of the City luncheon the top finalists were announced, and we are ecstatic and honored to say that one of FabCom’s designs has made it to the top 10!

The icons of the cactus and the mountain range were chosen to represent the beautiful horizons and mountain ranges surrounding Scottsdale. Highlighted are the breathtaking, radiant sunsets, represented by the blaze of orange and yellow. The deep royal blue was chosen to create a visceral connection to the depth of elegance within Scottsdale.

It means so much our team to even have the opportunity to design something that will last past our careers. But now the REAL challenge begins — a landslide victory — and FabCom needs your vote!

Top Five Ways To Sell B2B Software as a Service To My Marketing Agency

01 Sep
September 1, 2017

As a marketing business intelligence analyst I get 20-30 emails and several phone calls per week from various SaaS sales reps hawking their latest and greatest software suite that “revolutionizes” SEO, PPC, CRM, Business Intelligence, Analytics, Project Management, eCommerce, programmatic, or marketing automation, ad nauseum. The list keeps growing and growing every year. BTW, thanks to Scott Brinker over at ChiefMarTech for keeping track of the industry growth to put things into perspective for we marketing folks. The point is, there are more and more sales reps out there selling more and more marketing software. Now some of these sales guys and gals really do their homework. They Google my name, stalk me on LinkedIn, and one rep even researched enough to convince our experienced assistant that he was a friend and to patch him through to my direct line. 
All this wasted time and effort could be saved by implementing these five software sales tips:

Leading the Way with Business Strategy, Creative Strategy, and New Technology

25 Aug
August 25, 2017

FabCom is proud to celebrate 25 years of innovation and creativity in Arizona.

Being an integrated, strategic marketing and advertising agency is distinctive; becoming continual technology innovators is game changing. At its founding, FabCom was among the first strategic online full-service marketing agencies in the country, and that was just the start.

Decades later, FabCom continues to empower brands to reach their full potential by converging the best of business strategy, creative strategy, and new technology that together wield high-impact advertising and results-driven marketing. 

As the model for the new breed of marketing agency, FabCom has consistently reinvented for clients what was possible for their businesses with the application and deployment of new marketing capabilities and dynamic content development.

FabCom has a deeply proven track record as creative methodology innovators with a long line of Valley firsts:

  • First marketing firm to guarantee the results of your marketing plans.
  • First in the Southwest to deploy artificial-intelligence-empowered marketing business intelligence into our weekly marketing meetings with clients.
  • First marketing agency in the Southwest to adopt real-time ad tracking as well as real-time and responsive mobile designs—long before the rest of the pack.
  • First agency to deploy dynamic augmented reality cross channel within a print ad (Phoenix Business Journal)
  • First agency to deploy multi-channel dynamically-personalized advertising.
  • (more…)

©2018 Fabiano Communications.