Very few professionals, in-house or out of house, can earn high-value positions on Google that will open your company up instantly to 91% of the available market. The reality is, 99.6% of content creators and pages created every single day by professional publishers (or what we as content creators and SEO ninjas refer to as “hang and bang” teams) earn for a company the chance to only expose themselves up to 8% of the available market – at most – or assures the company that it will lose out on 91% of your businesses chances to do whatever it does. So, how much are you saving by allowing the ilk of in-house content creators, a free-bee, cheap website.com or someone who can administer IT networks or draw or design a bit to build and manage your website?
Here is another little secret of the content building and SEO arena. Without a partner that CAN achieve page 1 results with meaningful search terms, then a company would lose out on all but 5% of what you could achieve with a front-page rank by hiring the 99 out of 100 who cannot achieve the objectives nor scale them efficiently when achieved.