Sometimes a picture is worth a million words. As the first of the new breed Arizona agency truly providing end-to-end integrated marketing work all under one roof, we have written a million words on the subject. (See some of our case studies and white papers on integrated marketing methodology.) In fact, for the first 10 years we advocated the methodology and clients’ heads would bob from all the buzzwords. Today, those buzzwords are common marketing speak. As we have become the best of class of the new agency model for marketing and advertising , FabCom is now teaching and mentoring the value, efficiencies, and world class results (400% more) that can be achieved from the same marketing effort with a completely different methodology.
How do you achieve end to end attributions if your work is not created to embed the attributions within the elements of the customers’ interactions? How do you accomplish this without it taking more time and budget than you have? How to accomplish end-to-end attributions across the customer’s journey if the current teams are not armed with those tech stacks and experience? If those interactions are across multiple channels and multiple screens, how do different workgroups with different databases create a progressive messaging journey that matches the time and place customers are in the buying cycle?