As a promotional stunt, Apple showed how an entire movie can be shot on an iPhone. Although, if you can do something, should you? (Don’t forget to reference the * on these productions, you will see that they cheated, and it’s impossible for you to accomplish the same with just your phone. Although, if you read the fine print, they were honest about it.)
See sample of iPhone shot spot
The Cinematographer’s Perspective
When it comes to creating video and imagery that emphasizes the emotion of an event, being in the right place at the right time is a skill in and of itself, but knowing which lens, temperature, aperture, ISO, shutter speed, frame rate, angle, and filter to capture the widest sets of emotions possible can greatly impact the results. Within professional publishing, it’s key to have the ability to publish many pieces, in many formats, for many types of stakeholders from that one video capture experience. This allows professional video capture teams to elicit and evoke a wide range of responses from many types of viewers by leveraging the work through multiple downline uses within the buying cycle, including different downline formats and multiple channels for that same video capture.