If you can do something, should you?

16 Jul
July 16, 2019

If you can do something should you?

As a promotional stunt, Apple showed how an entire movie can be shot on an iPhone. Although, if you can do something, should you? (Don’t forget to reference the * on these productions, you will see that they cheated, and it’s impossible for you to accomplish the same with just your phone. Although, if you read the fine print, they were honest about it.)

See sample of iPhone shot spot

The Cinematographer’s Perspective

When it comes to creating video and imagery that emphasizes the emotion of an event, being in the right place at the right time is a skill in and of itself, but knowing which lens, temperature, aperture, ISO, shutter speed, frame rate, angle, and filter to capture the widest sets of emotions possible can greatly impact the results. Within professional publishing, it’s key to have the ability to publish many pieces, in many formats, for many types of stakeholders from that one video capture experience. This allows professional video capture teams to elicit and evoke a wide range of responses from many types of viewers by leveraging the work through multiple downline uses within the buying cycle, including different downline formats and multiple channels for that same video capture.
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Unveiling the Innovation Of Dynamic Digital Ad Placement, Marketing BI & Real-Time Analytics – An Intern’s Perspective

12 Jul
July 12, 2019

Dynamic digital ad placement office

Involvement and Contribution As a Marketing Agency Intern

During the summer of 2019, I became an intern for FabCom, an integrated marketing and advertising agency located in Scottsdale, Arizona. I began my involvement with the instruction to help transform a conventional administrative office into a dynamic and cohesive business space. The objective being the creation of an entirely new environment, serving the vision of innovating and revolutionizing how digital ad placement is accomplished.

As an incoming sophomore at Texas Christian University, the extent of my marketing and advertising experience was strictly anchored to the classroom, and I had yet to see marketing theory put into practice within the ‘real world’ of marketing. Fortunately, I was provided the amazing opportunity to learn from some of the best of the best.

When it comes to fully integrated marketing and advertising, CEO of FabCom Brian Fabiano has become the king of this emerging area of transformation within the industry.
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How Do I Get My Website Ready for Voice Search?

07 May
May 7, 2019

Woman pushed red ball up hill to comply with Google voice search

Google’s a greedy pain in the neck, right?

You just barely got your website secure and the sitemap cleaned up, and you’re still trying to find the budget to make it ADA compliant—and now suddenly Google’s cracking the whip on site speed and mumbling about what it takes to get ranked for a voice search.

You think you’ve got it hard? Try being a marketing and advertising agency that must continually explain to clients each new demand Google imposes.

You want what? You just told me we need to make the website secure and now you want me to pony up for ADA compliance and voice search optimization? What are you trying to pull?

Ah, yes, the glamour of agency life.

Get on Google’s Good Side to Win at Voice Search

As Google scrambles to keep up with the user’s expectation of a quick, quality search experience, they continually run algorithm updates and release suggestions to help us understand how to up our game.
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Pay Attention to Voice Search for Business

02 May
May 2, 2019

Three Young People Talking to Voice Device About Branding

Turn the lights in the living room down 20%.
—Nothing.
Siri, turn the lights in the living room down 20%.
—Sorry, I don’t understand.
Siri, turn down the @^*&ing lights in the living room 20%.
—Sorry, I can’t do that.
Siri, adjust the lights in the living room 20%.
—Ahhhhh.

Voice search is an exciting concept, but Google Home, Siri, Alexa, and all her friends aren’t quite smart enough to provide a flawless user experience. Will the adoption of voice search in general go the way of QR codes and Google Glass? Or will it continue to make great strides and race forward to revolutionize our lives, just like the internet did?

Is Voice Search is the Next Big Thing?

Are you an early-adopter type of business or are you the wait-and-see type? When you see voice devices, do your wheels start turning or do you only see the memes of Alexa’s flagrant misinterpretations?
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Leading with Strategy: Event Production and Integrated Advertising

29 Apr
April 29, 2019

Hands holding smart-phone demonstrating Event Production and Integrated Advertising

We invest in state-of-the-art equipment. The best equipment produces good content. But the advertising we provide isn’t just good, it’s great. That’s because of the people behind the equipment. Anyone can hold a camera, but only the most talented creative professionals can produce our top-quality content.

Good technology, great production

FabCom has been leading the integrated marketing and advertising industry for decades. While we were at the forefront of the internet marketing explosion, you don’t stay on top based on luck.

What does it take to stay on the leading edge of our profession? Adapting and leveraging each technology advancement to improve the productivity and engagement value of the clients’ marketing spend.

This means we continuously integrate technology like live 4K streaming into our video production for our events, and immersive VR and AR video experiences within advertisements. We engage our clients’ audiences by showing them captivating and innovative content that is specialized and unique to each viewer.
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Be Better Than Best Practices

22 Apr
April 22, 2019

Herd of Sheep Who Follow Best Practices

When I was a kid, I loved school. I was the perfect student—quiet, completed my homework, and followed the rules. I was even delighted if I was chosen to clap out the erasers during recess. My third-grade teacher was tough, but was a good teacher, and I liked her. One day she handed back my homework with a large, red DNFD written on top—I was stunned—I Did Not Follow Directions. Tragically, I had done the odds, not the evens.

These days, you still have to do your work, but it’s less about following directions than it is about thinking creatively and figuring out the most effective way to get the best results. In order to experience the kind of wild success your teachers never imagined, you actually want to do the opposite of what served you well in school.

You shouldn’t follow the directions—you want to see what everyone else is doing—but only so you don’t copy the others.
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10 Commandments of UI Design

05 Apr
April 5, 2019

10 commandments of UI

Successful User Interface (UI) design within the web development process extends beyond the boundary of visual aesthetics into the ways a user interacts with your website. However, the field of UI design, in the context of integrated marketing and advertising, can be a tough nut to crack.

“Like all forms of design, visual design is about problem-solving, not about personal preference or unsupported opinion.”
— Bob Baxley

Awesome UI design is like a conversation. At our marketing agency, we call it progressive communications spanning multiple devices, environments, and connectivity to communicate the brand and positioning. Not only do you need to provide amazing content, but also implement an impeccable user flow. It’s about maximizing the personal connection and individual perceived beauty (engagement) and utility (relevance) of your site across a wide variety of platforms while still meeting the needs of your users.

Take the following UI design standards into account to ensure maximum UI success:
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UX vs. UI: What’s the Difference?

05 Apr
April 5, 2019

UX vs UI

The terms UX and UI are tossed around our industry like a hot potato—but, have you ever really stopped to consider the difference?

As a top integrated marketing agency, that must apply of these concepts across the full continuum of marketing services, it’s best to break it down to the basics.

What is UX?

UX, or user experience, is not about the look or feel of a site, rather it focuses on the functionality and user interaction.

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

By understanding user data and behaviors, the goal becomes keeping the user engaged by providing them with the information they are looking for, while simultaneously driving them to complete a specific goal for that webpage.

As the name suggests—it’s all about the user. If your UX is on point, you will understand users so well that you’ll be able to anticipate their decisions before they’re made.
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©2019 Fabiano Communications.