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Is App Development 2.0 Tipping off with Flutter?

March 21, 2019


One shops perspective as app development metamorphosizes across platforms and into web apps.

Flutter has been making huge waves in the development community and is one of the fastest adopted SDK’s to date.

growing flutter app development popularity

Number of StackOverflow question views

Source: Google Developers blog

As a new breed and truly integrated marketing agency, we’ve already made the transition. It’s key as a technology leader and steward to offer clients development based on this year’s current and relevant software tech. That might sound obvious but this is in contrast to over 90% of new app development projects started with five year-old tech, which is growing farther from the cutting-edge day by day. The rumors you might’ve heard already are true.

fast app development with flutter

Flutter is faster to learn, easier to learn, and faster to produce apps. Most companies are stuck in the investments they’ve made into platforms like React Native, or still haven’t migrated from working in separate teams with native languages like Swift and Java. In our experience, React Native’s bugs and glitches stemming from third party libraries and compatibility issues have been a huge frustration and time-sink, not to mention the frustration of React Native’s lack of visual uniformity between Android and iOS compared to Flutter’s pixel perfect control.

Hummingbird is another one of Google’s projects that converts Flutter apps into pure JavaScript to be used as web apps. With the completion of Hummingbird on the horizon, it can create go-to-market web apps on all platforms. Leading software development teams have been reporting a several week uptake and 2 – 3 month start to completion on full scale mobile apps. That’s insanely fast for any SDK or language to move production, let alone a new one.

With Google’s full support and plans to utilize Flutter in their Fuchsia operating system, it is hugely advantageous for an integrated marketing agency like ourselves to dive into Flutter head-first.

With Google’s full support and plans to utilize Flutter in their Fuchsia operating system, it is hugely advantageous for an integrated marketing agency like ourselves to dive into Flutter head-first.

What Is Fuchsia OS And What Does It Have to Do with Mobile Apps?

fuchsia os by google

Fuchsia is Google’s operating system in development that is supposed to be device and platform agnostic. It will support Android apps according to Google and there are internet rumors floating around that Google is developing it to replace Android and Chrome OS. And guess what its apps are developed with? That’s right, the Flutter SDK.

There are even speculations that it could be Google’s true competitor to Windows or macOS. Even stranger yet, Google has added Swift (Apple’s programming language) to the operating system for unknown reasons. The whole project is shrouded in mystery and speculation, but if Flutter offers the benefits it does, and it’s tied to such a monstrous project by someone like Google?… Yeah, we’re in.

fabcom gets in gear for flutter

Flare: Create animations once, not twice.

During app development the flow tends to go from designers putting together animations and passing the rest of the process over to the developers, but Flutter empowers designers via the Flare app. Flare is an animation app created by 2Dimensions, that puts out animated vector graphics as a .flr file-type that drop straight into Flutter.

This allows designers to create animations once, without developers needing to reproduce them with code a second time. The biggest issue with that kind of workflow is time. Time to work them into the app (if the deadline even permits the time to do so), time to make changes or adjustments, time to troubleshoot the animation code.

workflow management with flutter app development

Animations and transitions are critical in app development. They enhance the user experience and prompt user actions for conversion. Smooth animations and transitions help create that lasting first impression to safeguard your app from being uninstalled during those fickle decision times when a user wants to “clean house.”

Designers can also edit animations and graphics throughout the building process and be hands on from start to finish in the project, which helps in distributing the workflow even more for teams. The best part is: Flare is free.

Transitioning from App Development 1.0 to 2.0

Development platforms like React Native, Xamarin and Ionic have been great training grounds for object-oriented programming across mobile platforms for dual operating system “app development 1.0.” They also have a fair amount of syntax similarities and patterns as Flutter, to the point where Google even has a “crossing over guide” to help developers migrate to Flutter smoothly from another platform.

converting from react native to flutter

As a marketing agency, helping propel small business brands against big business brands, it’s the right time to switch to “app development 2.0” on a faster platform with better support and future-forward planning. With Flutter, app developers save money in production speed and open up a new suite of products to sell as a marketing agency. Did we mention that Google is developing some of their largest apps with Flutter and Dart? Using Flutter, a single code base generates your:

  • Android App
  • iOS App
  • Windows Native App
  • Mac Native App
  • Linux Native App
  • and soon your JavaScript web app.

multiple platform apps

These are the kinds of tools that allow FabCom to cut competition off at the pass and bring the best solution possible to our clients.

Current Trends in App Development Take-away

The perspective to date within this document will change. It will change with the capabilities and dependencies created by the progression of new development platforms. See Geoffrey Moore technology adoption lifecycle curve here for more on the concept. The teams within FabCom will attempt to update this blog post as the technology adoption ball moves down the court. The content is now the result of early 2019 comparison, front line trial and error testing, as well as research into whether or not Flutter is worth the commitment as a developer.

app development decisions

This kind of call is a big decision for any new app stakeholder. The critical nature and circle of influece of this descsion includes the developers, the investors and customer experience architects. [email protected]#$%&*…that was the strategic team telling me to add the customer/end-user too. Although, the final decision ultimately rests in the hands of production leadership.

choosing the right app development platform

Hopefully, this technology adoption brief (or what we like to call a scrum style white paper) will be a great starting point for asking the right questions for your stakeholders and ultimately choosing the right platform for your mobile and web app development. Knowing more about Flutter and its development applications is one thing, but it’s important that you do your own homework and leverage your own experience in matching the technology stacks in play and your targeted end-users experience. From where we stand, Flutter can easily be a positive change for you, your team, and your company’s app development future.

Blockchain Technology and Dynamic Marketing

July 30, 2018



As technological change continues to accelerate at the speed of thought, marketers race to find ways to keep up, let alone make productive use of the tidal wave of new goodies. One technology in particular is looming large on the near horizon of dynamic marketing. That technology is Blockchain. It’s in the news these days mainly because it is the foundation of the Bitcoin phenomenon. You know, that Internet-based currency you can’t put in a wallet.

Here’s a quick overview of blockchain technology:


Because data is distributed across the whole network of computers on the system, it is extremely difficult to compromise or steal the data. No single access point can get into all the data, which would make it much less vulnerable than in the traditional, centralized model of data storage. This difference in security levels is highly significant in creating enhanced customer experiences because trust is the Holy Grail and the new battleground in online marketing and brand building.

We’re not making our purchases anymore from that nice Mrs. Smith at the store on the corner. We’re sending money to faceless businesses that happen to have a website, usually without even knowing where they are located. Or making major purchases such as a used Tesla for over $100,000 without ever test driving it to see if it has scratches on it or smells like a smoker owned it.
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Keeping a brand ahead of the curve

June 2, 2016

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Strategic positioning and advertising that keeps a brand ahead of the curve


FabCom was hired to develop a comprehensive marketing, positioning, and branding strategy for a new outsourcing medical IT / business process management company being spun out of a $400MM company that now focuses primarily on science and engineering (S&E) and lab spaces.

This would be the genesis of an entirely new brand, including a new name. The name would have to deliver on the strategic positioning, not only effectively differentiating the client in their industry, but capitalizing on emerging trends to place them ahead of the curve, when it comes to relevance and the evolution of their arena, rather than back in the pack.

After a comprehensive 120-day process including input sessions with key client personnel to identify core issues and 360-degree drivers, and exhaustive primary and secondary research, and multiple layers of marketing business intelligence and creative consideration, the FabCom team presented its naming recommendation – a moniker using the acronym BPO – business process outsourcing.

At the time, the healthcare technology outsourcing market seemed to be going in various nomenclature directions including:

  • HIM (Healthcare Information Management)
  • HIS (Health Information Systems)
  • HIT (Healthcare Information Technology)
  • IT (Information Technology)
  • ITO (Information Technology Outsourcing)
  • ITS (Information Technology Systems)
  • KPO (Knowledge Process Outsourcing)

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Draw their Eyes to the Prize with Eye Tracking Technology

December 10, 2015

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FabCom’s integrated technology for eye tracking, and our deep experience in effective, compelling research, has allowed us to develop unique insights— and consistent successes—for our marketing and advertising clients. When combined with our proprietary, scientific process of NeuromarketologyTM, eye tracking studies allow us to definitively know your target audiences’ emotional connection points and relevant behaviors. This enables us to engineer web pages and other marketing communications that effectively connect brand attributes and powerfully influence desired actions in the most relevant manner for each target audience.

The empirical, heuristic results generated by eye tracking dispels bias which often skews results from research participants. Furthermore, we have found eye tracking to be more time and cost-effective when compared to other neurological research methods in evaluating websites and marketing materials.

Human vision functions in two ways. One, it transmits an image via the eye into the brain. Two, it tries to control both eyes, directing them to the most relevant location at a particular point in time. Eye tracking gives us access to both of these functions. It shows the image sent to the retina followed by the response, including the duration of response time and the path in which the eyes move from one location to another. We can also record data about blink frequency and pupil size, which indicate transitions in the cognitive load.

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Social Media Marketing: Formula for Success

November 30, 2015

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Social media marketing is an essential component of 21st century marketing and advertising, yet how it’s leveraged is critical. The keys to success are strategy serving as the roadmap, in-depth industry insight, creative content that’s highly shareable and a team of engaged professionals who intimately know how to yield the greatest power for organizations.

Power results from connections with industry influencers that help build a significant social following, amplified exposure and heightened brand recognition

Because social media channels are among the most powerful networking platforms available today, FabCom’s unique interactive strategic marketing approach dynamically integrates social media into all campaigns (where appropriate) and manages social platforms to build conversations, reciprocity and relationships with followers, friends and subscribers.

This approach is why the Phoenix marketing agency has seized the No. 2 position in social media marketing, according to The Phoenix Business Journal’s ranking of Social Media/Consulting Firms in the May 25, 2013 edition. And it’s contributed to FabCom’s industry-wide recognition as one of the 50 Most Innovative Companies in 2013 by Fast Company magazine and one of the top 10 Phoenix interactive marketing firms by the Phoenix Business Journal in 2012.

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Marketing, PR Strategy Position: Maker Lab “First”

November 23, 2015

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Recently, a small, private technology University became the first in Arizona to launch a digital maker fabrication lab on campus: the Makers Fab Lab. The lab is designed to foster creativity and challenge student innovators in a 24/7 environment for those who seek to lead the new industrial revolution driven by the convergence of advancing technologies.

As the technology University was nearing readiness for opening, originally scheduled for January, their top integrated marketing and online advertising agency, FabCom, uncovered news that a major public university was partnering with a national company to also open up a makers lab in Arizona during the same period. The Phoenix based advertising agency sprang into action, immediately contacting the client and providing a windfall marketing and public relations opportunity.

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The Bottom line on Lasting SEO Success

November 17, 2015

Social Media, SEO and Healthcare

December 29, 2014

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Healthcare SEO social media

Recent trends and the forecasting press are now leading us to believe that social media platforms will become the new aggregation and distribution point for personal healthcare information. This article will attempt to connect the emerging and converging points of social media, technology and personal health information.

Reference: http://ilink.me/Fool (http://www.fool.com/investing/general/2014/10/12/why-facebook-could-become-the-worlds-biggest-healt.aspx)

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SEO and PPC: the Cake or the Icing?

April 17, 2014

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For integrated marketing and advertising agencies and their online marketing centric clients, an online marketing strategy is the most important component of the holistic marketing approach. Yet when it comes to search engine marketing (SEM), the transitioning importance and the decision of investing resources in organic search results, or SEO, versus pay per click (PPC) advertisements, has yet to be clarified to most search engine marketing users. In order to paint a clearer picture of search engine marketing, one must think of SEM as cake. It is wise to focus the best ingredients on the batter, as this becomes the foundation of the recipe or SEM strategy. The icing is of course also a strong component, however it is merely a topping to what must become an efficient and scalable integrated marketing mix.

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What the hell is Big Data Anyway?

November 20, 2013

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What is Big Data


“Big data” doesn’t mean just a ton of data, but that’s certainly part of the definition. And it’s not simply referring to the large enterprises collecting massive amounts of data, although that is also a key piece of the puzzle. Adding confusion, the term is often used in the negative way, such as “Big Government” or “Big Brother,” but that’s actually more misleading than defining.

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Integrated Marketing Agencies

November 18, 2013

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Why hire an integrated marketing agency over a group of independent suppliers? What are the benefits and advantages? How do the two types compare? Most importantly, how does the end result differ?

The key difference is to be found within the word “integration,” which means “to make into a whole by bringing all parts together.” An integrated marketing agency brings a unified approach to the client – the full sum of its parts. Acting in concert, much like an orchestra, it harnesses a diverse wealth of interconnected resources, knowledge, technology and practices to deliver a seamless marketing and communications experience.

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Sales Optimization

October 18, 2012

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Utilizing an automated dynamic marketing and advertising methodology, top Phoenix advertising agency FabCom has been able to streamline the Southwest’s leading delivery and logistics company’s marketing and sales process by integrating all of the company’s marketing and sales leads from their multiple sales and marketing channels. This was accomplished by developing customized sales and marketing processes into a real-time connection engine using the backbone of a commonly used CRM. This case study details their new ability to nurture leads with a series of automated dynamic marketing lead progressions and customer nurturing programs. In addition, it provides insight into a multitude of bestpractice methods for sales teams to utilize to increase lead-to-account conversion rates and nurture converted accounts with a variety of dynamic segment-specific and trigger-specific drip marketing campaigns.

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Marketing & Advertising Budgets

May 23, 2012


The Average Marketing and Advertising Budget

Marketing Requirements From Company To Company Are Anything But Average.
If you were told the average temperature in the world today is 64.5 degrees Fahrenheit, would you know whether to wear shorts or a jacket when you go outside tomorrow in your own town or state? Of course not. The “average” temperature information in the world today has nothing to do with YOUR conditions or environment. When we extend this truism to our business environments we as marketers must ask the question: why do so many in the advertising and marketing industry try to benchmark the average marketing expenditure of the industry to determine the parameters to set their company’s marketing and advertising budgets?

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Secrets of Advertising Agencies

May 23, 2012

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The Best Kept Secret of (Most) Ad Agencies — Revealed

When researching integrated marketing and advertising agencies, the goal is selecting the one agency that will help take your company to the next level with marketing innovation, optimal efficiency and right-sized recommendations.

Billing Practices and Costs are Different from One Advertising Agency to Another.
At FabCom, we partner with clients long term and establish relationships built on trust, transparency and results. So, what does this have to do with costs and billing practices? Everything! At FabCom, our cost structure involves upfront strategic planning that delivers an overall savings on the implementation of the strategy (Table 1, reverse side).

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High-Impact Dialogue Marketing

May 23, 2012

Automated Dynamic Personalized Marketing

May 23, 2012

Marketing ROI Metrics

May 22, 2012


Real-Time Marketing Performance Metrics


“I think I’m wasting half the money I spend on advertising.But I don’t know which half.”-John Wanamaker,Department Store Pioneer It’s my all-time favorite marketing quote.We laugh at it,but it’s actually worse than it seems—much worse.We smile smugly when a baseball player is applauded for being a.300 hitter—successful one-third of the time.But in our business,we are regularly willing to accept 2%as a measure of success.While it’s possible for a well-planned promotion to make money on a 2%response,clearly it’s inefficiency with a huge cost.Even with a successful 2%return promotion,you have wasted 98%of your resources.

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One to One Marketing

May 22, 2012

Automated Marketing

May 22, 2012


Automated Dialogical Marketing – Micro Conversations


There are a number of elements that are key to successful marketing in today’s rapidly changing,dynamic,multimedia,multiplatform,fragmented audience world:brand and positioning,Neuromarketology™,comprehensive market research,objective,strategic thinking,technology and a leading-edge methodology to harness the strategy and technology.

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Brand Mapping

May 22, 2012


Mapping Your Way to the Marketplace



No matter the technology or methodology, an intelligent marketing strategy, based on comprehensive research, is the single most important key to successful, high ROI marketing and advertising. That’s why I’ve always been surprised at the amount of marketing that gets done with little or no thought given to first developing a clearly articulated guiding strategy. In my experience, this is the main reason those with marketing responsibilities have been disappointed in the results achieved by marketing initiatives. Nine out of ten unsuccessful campaigns could have been successful if the strategy had been on target in the first place.

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Audience Segmentation

May 22, 2012

Personalized Marketing

May 22, 2012


Brain Branded – The Biology of One to One Marketing


In my youth, one of the intern jobs I took to break into the business was working on the Pepsi Challenge, the well-known taste-test marketing campaign that Pepsi started in 1975 and is still used to this day. I was the guy sitting in the supermarket offering customers two tiny paper cups, each exactly half-filled with either Pepsi or Coke, and asking, after they tasted the blind samples, “Which did you like better?”

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Positioning Revisited

May 21, 2012

Marketing Convergence

May 21, 2012


May 21, 2012


Neuromarketology in Action – A Holistic Strategy


Marketers have been talking about neuroscience and neuromarketing quite a bit the past few years. Yet, launching a neuromarketing campaign is still intimidating for most marketers. It needn’t be. Provided you have a team of neuromarketing experts in place, and the technology infrastructure to handle it (or you’re working with a partner agency that has the expertise and technology), it is relatively straightforward to launch, monitor and maintain even the most complex neuromarketing campaigns.

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Dynamic Segmentation

May 21, 2012

Dynamic Advertising

May 21, 2012


Ending the Sacrifice of the Many for the One


We’ve all been at the table for those endless brandin and positioning meetings, the ones that seem to lead everywhere and nowhere simultaneously. You know how they play out. Everyone has a different take on what the brand offers and to whom. The marketing director sees it one way and the vice president of sales sees it another. The boss has his own perspective and pretty soon, even legal and your CFO have an opinion, which is always challenging when it comes to marketing.

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Cross Media Marketing

May 21, 2012


Clarity Out of Chaos – The Cross Media Moment


Marketing today is chaotic, right? Too much noise. Too many channels. Too much
guesswork and not enough ROI. Traditional strategies are failing to deliver traditional
results. And prospects are only getting pickier when it comes to responding to your
marketing messages.

But what if the new marketing environment that confounds traditional strategies holds incredible opportunities? What if the technology that has scattered audiences and oversaturated them with advertising could be leveraged for superior returns? What if all the chaos could be organized and deployed at your disposal, enabling you to market your company like Fortune 100 companies do, and accomplish the task within the confines of your existing brand and budget?

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Dynamic Marketing

May 21, 2012




With a personalized multi-channel marketing mix of electronic marketing and direct mail, marketers have a simple, powerful way to past, present and future customers.

The solution is automation that integrates customer data, creative assets and business rules to trigger, event, or behavior-based marketing messages. Having all customer data (purchase, behavior, CRM, marketing response) in one database enables marketers to access any information needed to create and track customer contacts through any channel.

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Advertising – DIY?

May 21, 2012




This one choice impacts the results of your marketing more than any other.


A 2008 study by Horsky, Michael and Silk, supported by Harvard Business School, found that “the vast majority of large advertisers employ outside agencies.” Why do the largest companies – with the highest increases in sales and returning the highest values – outsource their marketing and advertising? These are the companies with the most sophisticated management and information systems (they can measure ROI in a myriad of ways), and the budget to do anything they want. So why do they consistently choose outside, independent agencies for marketing and advertising services rather than staffing in-house capabilities? The reason, from a study by Silk and Berndt (“Scale and Scope Effects on Advertising Agency Costs,” Marketing Science) quoted in the 2008 paper:

“An in-house agency sacrifices
size-related economies realized
by an independent agency serving
numerous clients. Use of an outside
agency is less costly than operating
an in-house agency.”

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