DISTRIBUTED CUSTOMER EXPERIENCES™ THE FUTURE OF MARKETING SUPERIORITY
As technological change continues to accelerate at the speed of thought, marketers race to find ways to keep up, let alone make productive use of the tidal wave of new goodies. One technology in particular is looming large on the near horizon of dynamic marketing. That technology is Blockchain. It’s in the news these days mainly because it is the foundation of the Bitcoin phenomenon. You know, that Internet-based currency you can’t put in a wallet.
Here’s a quick overview of blockchain technology:
BLOCKCHAIN MEANS ULTIMATE SECURITY OF DATA AND TRANSACTIONS FOR CONSUMERS.
Because data is distributed across the whole network of computers on the system, it is extremely difficult to compromise or steal the data. No single access point can get into all the data, which would make it much less vulnerable than in the traditional, centralized model of data storage. This difference in security levels is highly significant in creating enhanced customer experiences because trust is the Holy Grail and the new battleground in online marketing and brand building.
We’re not making our purchases anymore from that nice Mrs. Smith at the store on the corner. We’re sending money to faceless businesses that happen to have a website, usually without even knowing where they are located. Or making major purchases such as a used Tesla for over $100,000 without ever test driving it to see if it has scratches on it or smells like a smoker owned it.
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