The Leading Edge of One to One Marketing


An Organization for Those on the Leading Edge of Marketing is an alliance of industry leaders, early adopters and power users promoting education and advances in cross-platform marketing driven by technology integration between divergent platforms.

The purpose of this users’ group of content owners and content-generating organizations is to advance one-to-one, integrated, cross-platform marketing.

This includes database marketing, dialogue marketing, personalized variable messaging; event, trigger and transactional marketing; and all technologies that promote or utilize advancing personalized communications, integrated across multiple marketing media/platforms to elicit higher ROI from advertising campaigns.