Slide archive

Tag Archive for: phoenix marketing

A New Vision and Marketing Commmunications Approach

08 Jun
June 8, 2012
Getting to know Brian Fabiano, CEO of Phoenix based advertising and marketing agency FabCom, in my former in-house public relations position was great, but working with him now has made me realize what a marketing communications visionary Brian truly is.

PART VIII: 21st century requires vision and a new marketing communications approach

How many people can say their boss is changing the face of an industry? I can. FabCom CEO Brian Fabiano’s entrepreneurial drive and innovative marketing communications vision are legendary and have earned the respect of peers nationwide. His approach to both advertising and marketing achieves home runs and out-of-the ballpark results consistently. Being a visionary has helped Brian carve a niche in the industry by building and leading a team with the best in business strategy, creative strategy and new technologies – and cross channel, cross media advertising campaigns – that harness the true power of marketing communications strategies.

Easy for me to say, right? It’s more than just my opinion; there’s documentation to prove it. Brian recently wrote the book on the new marketing landscape and leveraging its unique opportunities: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. His pioneering book reveals the unique Neuromarketology™ methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes strategic marketing messaging through marketing communications to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
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A Clearer Picture of the Dynamic Marketing and One-to-One Direct Marketing Methodology

06 Jun
June 6, 2012
So much has become clearer to me since working at FabCom, a Phoenix based marketing and advertising agency. It’s utterly amazing to witness what FabCom does and how it’s all developed.

PART VI: A clearer picture of FabCom’s dynamic marketing and one-to-one direct methodology – utilizing industry leading resources

It’s even more evident just how innovative FabCom is in interactive, one to one direct and cross channel methodologies that make them a well respected leader in dynamic marketing. Our exacting deep dive approach to unearthing every detail leaves no stone unturned. While we were a well oiled and productive machine in my former corporate communications department, being immersed in FabCom’s dynamic marketing environment that is 100% strategic 100% of the time is very different. Here, we take marketing and advertising to an entirely new level with a collaborative process that is powerfully strategic because it’s marketing research driven, analytical yet creative, exploratory yet focused.
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Exceeding Client Expectations

31 Jan
January 31, 2012

As a leading Phoenix marketing and advertising agency, excellence is routine and expected on a daily basis.  But we will admit… every once in a while it’s nice to hear our clients sing praises for work well done.

We received this nice email from a client today after completion of an on-site photo shoot for the university’s student publication:

“Just a quick note to extend appreciation for the photo shoot yesterday – The students and faculty involved heralded your interactions citing praise for every member of your team having read the students’ work and being able to engage them on it; using actual student code (in lieu of generic code) during the shoot; using props that underscored an understanding of their respective subject matter; and finally, just making everyone feel valued and at ease.  On behalf of the students and staff – I wish to extend my thanks to you and your team for a successful execution.”

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