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Tag Archive for: phoenix advertising

Strategic Marketing Presentation: A Client’s Response to the Comprehensive Marketing and Advertising Strategy

10 Jun
June 10, 2012
When you add it all up, it’s clear FabCom’s unique people, resources, tools, methodologies and culture create a fully integrated strategic marketing plan focusing on marketing, advertising, online marketing strategies and a cross channel, cross media advertising campaign.

PART X: Music to our ears: A client’s response to FabCom’s strategic marketing presentation

I won’t ever forget my first experience being involved in developing our client’s strategic marketing plan, feeling the close connection that comes from successfully completing a deep dive to ensure their success. I couldn’t wait to attend the strategic marketing presentation and witness the audience’s reaction to the cross channel, cross media advertising campaign included within

It all came full circle in the conference room as the marketing and advertising plan was presented. For the first time, I was on stage with the symphony rather than watching from the audience, representing FabCom and feeling proud to be part of the team that created an impact felt throughout the room. When the presentation came to a close and our cross channel, cross media advertising campaign was unveiled, I felt a chill as I watched everyone rise to their feet in a standing ovation. We did it! Several client representatives approached us afterward with praise and a desire to implement the problem-solving options we had created in the cross channel, cross media advertising campaign. After all the work and passion our team put into this strategic marketing presentation, not only did I feel immense pride but also excitement and relief to know that what we had just presented was indeed a symphony: a series of orchestrated movements that together comprise the conductor’s score for a harmonious strategy resonating with every person in the room.

The Birth of a Strategic Marketing Plan

05 Jun
June 5, 2012
As if it weren’t amazing enough to learn about all the FabCom advertising and marketing resources that go in to developing a comprehensive strategic roadmap for each client, it was even more incredible for me, as a new FabCom team member, to witness the creation of the final strategic marketing plan.

PART V: The birth of FabCom’s signature strategic marketing plan

Setting FabCom apart in the industry and offering the greatest value and ROI for clients, all strategic marketing plans developed for clients contain more than mere words. Our investments of time leverage the greatest return because the plan is multifaceted and complete with usable information and cross channel, cross media resources that provide the client with so much, they can hit the ground running from day one. The strategic marketing plan defines goals and objectives, target audiences (one-to-one direct and dynamic marketing, and relationship and database marketing), background/key issues, competition, marketing, positioning and branding strategy, creative strategy, sales planning/optimization, restraining forces, operational recommendation, media plan, budget and tactics.

A Crash Course in Strategic Marketing Planning

04 Jun
June 4, 2012
During FabCom’s marketing research and strategic marketing planning meetings that lead to the creation of its signature strategic marketing plan for each client, the team at this Phoenix area marketing and advertising agency always embarks on a journey of in-depth analysis and discovery.

PART IV: FabCom’s ‘deep dive’ strategic marketing planning – my crash course

As I joined the team to experience my first “deep dive,” we gathered in the Conference Room. Branding and positioning ideas were being scribbled on a white board and an integrated cross channel, cross media flow chart was mapped out on a wall flanked by copies of creative marketing and advertising concepts. In the center of the room, the strategic marketing document was open on a large computer monitor as sections were developed. Inside the walls of this full service, mid-sized marketing and advertising agency, we were challenged to look deeper within ourselves, tap our well of potential, change our paradigm, take a fresh look at what was there and hardwire new ideas.

A Journey Toward Integrated, Strategic Marketing and Advertising

01 Jun
June 1, 2012
One public relations professional discovers a new world of marketing opportunity for her company and herself

The following blog post is divided into 10 chapters to provide a first-hand account of one public relations professional’s discovery of the hidden treasures in a leading marketing and advertising agency. Check back each week for a new chapter in this enlightening journey.

PART I: Leveraging what had been to understand what could be: A journey toward integrated, strategic marketing and advertising

Working in public relations at a community healthcare organization that had grown into two hospitals, 25 outpatient centers and over $1 billion in revenue for almost 24 years gave me a pretty good feel for the inner workings of an in-house public relations and marketing department. Our public team did everything a multifaceted team could do, or so I thought. Supporting the network’s healthcare and related services for years, responsibilities included media relations; public relations; community, staff and physician relations; event coordination; news releases; publication production; script writing as well as positioning and branding messages. Yes, that even meant dressing up in costume at times — as a blood drop during blood drives and Olive Oil for one grand re-opening. We were garnering community support, winning awards and meeting our public relations goals. What hadn’t we done?

Exceeding Client Expectations

31 Jan
January 31, 2012

As a leading Phoenix marketing and advertising agency, excellence is routine and expected on a daily basis.  But we will admit… every once in a while it’s nice to hear our clients sing praises for work well done.

We received this nice email from a client today after completion of an on-site photo shoot for the university’s student publication:

“Just a quick note to extend appreciation for the photo shoot yesterday – The students and faculty involved heralded your interactions citing praise for every member of your team having read the students’ work and being able to engage them on it; using actual student code (in lieu of generic code) during the shoot; using props that underscored an understanding of their respective subject matter; and finally, just making everyone feel valued and at ease.  On behalf of the students and staff – I wish to extend my thanks to you and your team for a successful execution.”


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