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Tag Archive for: Neuromarketology

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology?

Neuromarketology Book Coverneu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\

Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

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How Neuromarketology works:

  • Our core brain responds to specific marketing messages, timing and imagery. If we are able to understand what specific stimuli a person’s core brain responds to, we can create marketing campaigns/messaging to the level that is hyper relevant to the individual. In order to do this, we must segment our target audience into subgroups that share similar values, characteristics or beliefs. Behavioral, demographic and psychographic characteristics are leveraged for this. This methodology will identify their specific needs and expectations, which allows us to provide individualized emotional messaging, CTAs and so on.
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Leading Marketing Strategies Require an Industry Leading Brain Trust

11 Jul
July 11, 2012
Working at FabCom has given me the opportunity to witness the full extent of the brain trust – in action – housed within this Phoenix based advertising and marketing agency that’s at every client’s disposal.

This brain trust is comprised of FabCom’s highly creative team members – each of whom I believe represent the sharpest and brightest minds in the industry. These strategic and creative thinkers choose to work in an advertising and marketing agency environment because they thrive on the wide array of challenges and opportunities to problem solve and create one to one direct and dynamic marketing strategies uniquely tailored to each client and their target markets. With hundreds of years of collective experience in a wide range of areas, these team members are in their element in FabCom’s open, creative environment adapted especially to their creative natures that fosters out-of-the-box thinking. Each person works on this strategic marketing and advertising team because they demand the best resources and the most sophisticated technology in the industry.
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Delivering the Best in Strategic Marketing and Advertising : Everything is Possible

07 Jun
June 7, 2012
It takes pure passion for what you do to achieve greater levels of success. So often these days, passion is waning or non-existent in services delivered by companies.

PART VII: With FabCom’s passion for delivering the best in strategic marketing and advertising, everything is possible.

Walking into FabCom, a Phoenix based marketing and advertising agency, has given me the opportunity to feel it once again, the passion felt when you believe in what you do and deliver the highest quality of work that’s so effective, the results generated from finely crafted branding, positioning tactics meet and often exceed each client’s expectations.

Working with Brian Fabiano through the years, I had always known him as a successful interactive marketing entrepreneur who is intelligent, razor sharp, results driven and possessing the strongest of work ethics. Now, I see even more: Brian’s true passion for life, family, the strategic marketing and advertising profession and achieving success for each client. His philosophy about life and the business of strategic marketing and advertising is to give your all every day and leave nothing behind. It doesn’t take long for everyone he meets to feel his passion and take a second look at how they work, think and live their lives.
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Dscoop7 Presenter to Demonstrate How to Build Market Share and Transform Your Business March 23

21 Feb
February 21, 2012
Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at Dscoop7 March 22-24 in Washington D.C. Dscoop7 is a three-day education and networking conference for HP Graphic Arts customers.

In his session from 12:45 to 1:45 p.m. on Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win.

Fabiano is CEO of the Phoenix-based marketing and advertising agency, FabCom, and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Pioneered by FabCom, Neuromarketology is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
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Personalized Ads, Starring You

02 May
May 2, 2011
The best, most influential pitchman (or pitchwoman) to persuade people to buy a specific brand is very likely…you.

It’s the ultimate form of dynamic one to one marketing, where you are the star of your own commercials. Envision it—an ad where you (or a digital likeness of you) is drinking Coke or using Tide laundry detergent or splashing in the clear blue waters by the Atlantis resort.

This “you as the pitchperson” isn’t some futuristic fantasy of what true, emotionally resonating, dynamic one to one marketing messaging will someday be. Scientific research, and psychological studies that have already been conducted, and some currently underway at Ivy League institutions such as Stanford University, are finding that digital avatars—the images we use of ourselves in games like “World of Warcraft” or on social networking sites such as Facebook—are highly persuasive in influencing behavior and, significantly, in persuading customers to buy specific brands, according to the March/April 2011 issue of Scientific American magazine.
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What Exactly is Neuromarketology?

03 Feb
February 3, 2011
Neuromarketology is an emerging field of marketing that studies the reactions driven from the core brain based on the exposure to specific marketing messages, imagery and timing.  It’s the science of knowing each of the target audience’s emotion connection points and methodology of configuring marketing messages to connect the brand attributes with each stakeholder in the most relevant manner for that specific target.

The first step in neuromarketing, the act of Neuromarketology, involves heavy segmentation of the target audience into subgroups of individuals or organizations sharing one or more characteristics, beliefs or values that cause them to have similar needs and expectations and require a unique communications approach.

Neuromarketing can then be achieved by “brand mapping” a product or service’s messaging to the individual targets or segments.  By connecting each quality or facet of the brand to its corresponding target audience marketers can make the most relevant appeal to each prospect and customer, based on their individual perceptions, expectations and place within the buying cycle.  This allows marketers to honestly communicate its brand coherently in different ways to different people.
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Neuromarketology Gets National Traction

26 Nov
November 26, 2010
Automated one to one marketing is MUCH more than nurturing, scoring and directing leads. One to one marketing is hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time, on the right platform to optimize recipient relevance and therefore, ROI.

Neuromarketology book cover on a building Neuromarketology book cover placement on event banner

The methodologies behind neuromarketing are spreading like wildfire nationwide. In addition to appearing on the billboards in New York City’s Time Square and in Las Vegas (pictured above), Neuromarketology has been republished by 240+ media outlets.

  • Forbes
  • Yahoo! Finance
  • The Wall Street Journal
  • Reuters
  • CLICK HERE to check out all of the media outlets that have recognized the power of Neuromarketology.

The implementation of dynamic segmentation, brand mapping and automated one to one marketing is the answer to more results and will soon become mainstream marketing. Major market share will be won by early adopters of this leading-edge marketing methodology and technology.

Neuromarketology Reveals Roadmap for Revolutionary Marketing ROI

16 Nov
November 16, 2010
Cover for Neuromarketology bookSCOTTSDALE, Ariz. – (November 8, 2010) – In today’s tumultuous marketing landscape, the tried and true is obsolete.  In response, you can chase the latest trend, or find the comprehensive roadmap that reveals not only near-term opportunities, but the keys to long-term market share dominance.  In Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, veteran marketing innovator, Brian Fabiano, presents new methodologies that are defining marketing excellence in the new economy.

This incisive work has already sold out its first two printings, illustrating the need for new and innovative answers to today’s marketing challenges and opportunities.  Are you fully knowledgeable about the new technologies and methodologies that are revolutionizing marketing?  Does your team know how to harness converging technologies and diverging audiences to generate hyper-relevance?  This book introduces a breakthrough in dynamic marketing called Neuromarketology™.  Neuromarketology aligns classical branding and positioning strategies with leading-edge technologies, the explosion of new media channels, and the ever-more-demanding consumer mindset to empower marketers to soar on the currents of the Google era, rather than being blown away by them.
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