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Tag Archive for: neuromarketing agency

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology?

Neuromarketology Book Coverneu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\

Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

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How Neuromarketology works:

  • Our core brain responds to specific marketing messages, timing and imagery. If we are able to understand what specific stimuli a person’s core brain responds to, we can create marketing campaigns/messaging to the level that is hyper relevant to the individual. In order to do this, we must segment our target audience into subgroups that share similar values, characteristics or beliefs. Behavioral, demographic and psychographic characteristics are leveraged for this. This methodology will identify their specific needs and expectations, which allows us to provide individualized emotional messaging, CTAs and so on.
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Leading Marketing Strategies Require an Industry Leading Brain Trust

11 Jul
July 11, 2012
Working at FabCom has given me the opportunity to witness the full extent of the brain trust – in action – housed within this Phoenix based advertising and marketing agency that’s at every client’s disposal.

This brain trust is comprised of FabCom’s highly creative team members – each of whom I believe represent the sharpest and brightest minds in the industry. These strategic and creative thinkers choose to work in an advertising and marketing agency environment because they thrive on the wide array of challenges and opportunities to problem solve and create one to one direct and dynamic marketing strategies uniquely tailored to each client and their target markets. With hundreds of years of collective experience in a wide range of areas, these team members are in their element in FabCom’s open, creative environment adapted especially to their creative natures that fosters out-of-the-box thinking. Each person works on this strategic marketing and advertising team because they demand the best resources and the most sophisticated technology in the industry.
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Dscoop7 Presenter to Demonstrate How to Build Market Share and Transform Your Business March 23

21 Feb
February 21, 2012
Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at Dscoop7 March 22-24 in Washington D.C. Dscoop7 is a three-day education and networking conference for HP Graphic Arts customers.

In his session from 12:45 to 1:45 p.m. on Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win.

Fabiano is CEO of the Phoenix-based marketing and advertising agency, FabCom, and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Pioneered by FabCom, Neuromarketology is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
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What Exactly is Neuromarketology?

03 Feb
February 3, 2011
Neuromarketology is an emerging field of marketing that studies the reactions driven from the core brain based on the exposure to specific marketing messages, imagery and timing.  It’s the science of knowing each of the target audience’s emotion connection points and methodology of configuring marketing messages to connect the brand attributes with each stakeholder in the most relevant manner for that specific target.

The first step in neuromarketing, the act of Neuromarketology, involves heavy segmentation of the target audience into subgroups of individuals or organizations sharing one or more characteristics, beliefs or values that cause them to have similar needs and expectations and require a unique communications approach.

Neuromarketing can then be achieved by “brand mapping” a product or service’s messaging to the individual targets or segments.  By connecting each quality or facet of the brand to its corresponding target audience marketers can make the most relevant appeal to each prospect and customer, based on their individual perceptions, expectations and place within the buying cycle.  This allows marketers to honestly communicate its brand coherently in different ways to different people.
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Neuromarketology Gets National Traction

26 Nov
November 26, 2010
Automated one to one marketing is MUCH more than nurturing, scoring and directing leads. One to one marketing is hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time, on the right platform to optimize recipient relevance and therefore, ROI.

Neuromarketology book cover on a building Neuromarketology book cover placement on event banner

The methodologies behind neuromarketing are spreading like wildfire nationwide. In addition to appearing on the billboards in New York City’s Time Square and in Las Vegas (pictured above), Neuromarketology has been republished by 240+ media outlets.

  • Forbes
  • Yahoo! Finance
  • The Wall Street Journal
  • Reuters
  • CLICK HERE to check out all of the media outlets that have recognized the power of Neuromarketology.

The implementation of dynamic segmentation, brand mapping and automated one to one marketing is the answer to more results and will soon become mainstream marketing. Major market share will be won by early adopters of this leading-edge marketing methodology and technology.

From the Laboratory Directly to Your Bottom Line

18 Nov
November 18, 2010
On the leading edge of marketing, neurology labs have been abuzz with studies on how the human brain responds to marketing and the possibilities for what is now being called neuromarketing. While neuromarketing is a new and powerful concept, it’s not the complete answer to marketing success. What has been lacking is the systematic application of neuromarketing to real world marketing challenges. Not only does Scottsdale Interactive have the unique capabilities to apply neuromarketing to your marketing challenges, we wrote the book on how to do it.

FabCom founder, Brian Fabiano’s new book, Neuromarketology, finally closes the loop from the science of neuromarketing to increased ROI. The book takes readers step-by-step through the application of neuromarketing via a dynamic one-to-one automated marketing workflow. Neuromarketology is neuromarketing supercharged by hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time on the right platform to optimize recipient relevance and, therefore, ROI.

©2018 Fabiano Communications.