Slide archive

Tag Archive for: dynamic segmentation

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology?

Neuromarketology Book Coverneu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\

Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

View video on YouTube >>

How Neuromarketology works:

  • Our core brain responds to specific marketing messages, timing and imagery. If we are able to understand what specific stimuli a person’s core brain responds to, we can create marketing campaigns/messaging to the level that is hyper relevant to the individual. In order to do this, we must segment our target audience into subgroups that share similar values, characteristics or beliefs. Behavioral, demographic and psychographic characteristics are leveraged for this. This methodology will identify their specific needs and expectations, which allows us to provide individualized emotional messaging, CTAs and so on.
  • (more…)

Dscoop7 Presenter to Demonstrate How to Build Market Share and Transform Your Business March 23

21 Feb
February 21, 2012
Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at Dscoop7 March 22-24 in Washington D.C. Dscoop7 is a three-day education and networking conference for HP Graphic Arts customers.

In his session from 12:45 to 1:45 p.m. on Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win.

Fabiano is CEO of the Phoenix-based marketing and advertising agency, FabCom, and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Pioneered by FabCom, Neuromarketology is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
(more…)

FabCom Drinks Their Own Kool-Aid: Integrated Dynamic Messaging

05 Jan
January 5, 2012
This year we at FabCom sent out our holiday cards in the form of direct mail and HTML, both with corresponding PURLs.  Staying true to our core methodologies, all communications were cross-channel, dynamic and integrated.  And of course… we tracked our results in real time.  All was accomplished through the use and integration of a multitude of tools, programs and creative and tech-savvy mavens.

After receipt of FabCom’s holiday card this year, interlinkONE posted an article on their blog with their reaction.  We’d like to share it:

A Holiday Card Worth Imitating

By: John Foley, Jr. | interlinkONE

Alright, before get too far in this post, I must say this: I received a lot of Holiday cards this year. And I loved them all!

But I just want to take a moment to highlight one that stood out to me.

The Holiday eCard from Fabcom

FabCom is an interactive marketing agency. I love their company and their staff for many reasons. They are energetic, creative, and extremely hard-working. And, they use  interlinkONE’s multi-channel marketing software to help them build, manage, execute, and measure marketing campaigns for their clients, which also gives them extra points in my book.
(more…)

Real-Time Dynamic Database Marketing

11 Mar
March 11, 2011
What’s better than one buzzword? Three or four strung together . . . Right?

In this case, they actually carry significant specific meaning and your understanding could very well impact your company’s future marketing success and ROI.

Database Marketing

Means generating customer or prospect contact information from a database in order to send promotional offer. The message may or may not be personalized.

Dynamic Database Marketing

This means generating customer or prospect data, and content from multiple databases including contact information, recent and past purchase or website activity and more. Going beyond personalization to hyper-relevance, the message provides information the recipient finds useful and welcome and refers to recipient’s recent activity. Infinitely scalable – up or down.

Real-Time Dynamic Database Marketing

All the above done on-the-fly, automatically; targeted, produced and sent within seconds.

What Exactly is Neuromarketology?

03 Feb
February 3, 2011
Neuromarketology is an emerging field of marketing that studies the reactions driven from the core brain based on the exposure to specific marketing messages, imagery and timing.  It’s the science of knowing each of the target audience’s emotion connection points and methodology of configuring marketing messages to connect the brand attributes with each stakeholder in the most relevant manner for that specific target.

The first step in neuromarketing, the act of Neuromarketology, involves heavy segmentation of the target audience into subgroups of individuals or organizations sharing one or more characteristics, beliefs or values that cause them to have similar needs and expectations and require a unique communications approach.

Neuromarketing can then be achieved by “brand mapping” a product or service’s messaging to the individual targets or segments.  By connecting each quality or facet of the brand to its corresponding target audience marketers can make the most relevant appeal to each prospect and customer, based on their individual perceptions, expectations and place within the buying cycle.  This allows marketers to honestly communicate its brand coherently in different ways to different people.
(more…)

Neuromarketology Gets National Traction

26 Nov
November 26, 2010
Automated one to one marketing is MUCH more than nurturing, scoring and directing leads. One to one marketing is hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time, on the right platform to optimize recipient relevance and therefore, ROI.

Neuromarketology book cover on a building Neuromarketology book cover placement on event banner

The methodologies behind neuromarketing are spreading like wildfire nationwide. In addition to appearing on the billboards in New York City’s Time Square and in Las Vegas (pictured above), Neuromarketology has been republished by 240+ media outlets.

  • Forbes
  • Yahoo! Finance
  • The Wall Street Journal
  • Reuters
  • CLICK HERE to check out all of the media outlets that have recognized the power of Neuromarketology.

The implementation of dynamic segmentation, brand mapping and automated one to one marketing is the answer to more results and will soon become mainstream marketing. Major market share will be won by early adopters of this leading-edge marketing methodology and technology.

From the Laboratory Directly to Your Bottom Line

18 Nov
November 18, 2010
On the leading edge of marketing, neurology labs have been abuzz with studies on how the human brain responds to marketing and the possibilities for what is now being called neuromarketing. While neuromarketing is a new and powerful concept, it’s not the complete answer to marketing success. What has been lacking is the systematic application of neuromarketing to real world marketing challenges. Not only does Scottsdale Interactive have the unique capabilities to apply neuromarketing to your marketing challenges, we wrote the book on how to do it.

FabCom founder, Brian Fabiano’s new book, Neuromarketology, finally closes the loop from the science of neuromarketing to increased ROI. The book takes readers step-by-step through the application of neuromarketing via a dynamic one-to-one automated marketing workflow. Neuromarketology is neuromarketing supercharged by hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time on the right platform to optimize recipient relevance and, therefore, ROI.

Neuromarketology Reveals Roadmap for Revolutionary Marketing ROI

16 Nov
November 16, 2010
Cover for Neuromarketology bookSCOTTSDALE, Ariz. – (November 8, 2010) – In today’s tumultuous marketing landscape, the tried and true is obsolete.  In response, you can chase the latest trend, or find the comprehensive roadmap that reveals not only near-term opportunities, but the keys to long-term market share dominance.  In Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, veteran marketing innovator, Brian Fabiano, presents new methodologies that are defining marketing excellence in the new economy.

This incisive work has already sold out its first two printings, illustrating the need for new and innovative answers to today’s marketing challenges and opportunities.  Are you fully knowledgeable about the new technologies and methodologies that are revolutionizing marketing?  Does your team know how to harness converging technologies and diverging audiences to generate hyper-relevance?  This book introduces a breakthrough in dynamic marketing called Neuromarketology™.  Neuromarketology aligns classical branding and positioning strategies with leading-edge technologies, the explosion of new media channels, and the ever-more-demanding consumer mindset to empower marketers to soar on the currents of the Google era, rather than being blown away by them.
(more…)

©2018 Fabiano Communications.