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Tag Archive for: dynamic database marketing

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology?

Neuromarketology Book Coverneu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\

Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

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How Neuromarketology works:

  • Our core brain responds to specific marketing messages, timing and imagery. If we are able to understand what specific stimuli a person’s core brain responds to, we can create marketing campaigns/messaging to the level that is hyper relevant to the individual. In order to do this, we must segment our target audience into subgroups that share similar values, characteristics or beliefs. Behavioral, demographic and psychographic characteristics are leveraged for this. This methodology will identify their specific needs and expectations, which allows us to provide individualized emotional messaging, CTAs and so on.
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A New Vision and Marketing Commmunications Approach

08 Jun
June 8, 2012
Getting to know Brian Fabiano, CEO of Phoenix based advertising and marketing agency FabCom, in my former in-house public relations position was great, but working with him now has made me realize what a marketing communications visionary Brian truly is.

PART VIII: 21st century requires vision and a new marketing communications approach

How many people can say their boss is changing the face of an industry? I can. FabCom CEO Brian Fabiano’s entrepreneurial drive and innovative marketing communications vision are legendary and have earned the respect of peers nationwide. His approach to both advertising and marketing achieves home runs and out-of-the ballpark results consistently. Being a visionary has helped Brian carve a niche in the industry by building and leading a team with the best in business strategy, creative strategy and new technologies – and cross channel, cross media advertising campaigns – that harness the true power of marketing communications strategies.

Easy for me to say, right? It’s more than just my opinion; there’s documentation to prove it. Brian recently wrote the book on the new marketing landscape and leveraging its unique opportunities: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. His pioneering book reveals the unique Neuromarketology™ methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes strategic marketing messaging through marketing communications to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
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FabCom Drinks Their Own Kool-Aid: Integrated Dynamic Messaging

05 Jan
January 5, 2012
This year we at FabCom sent out our holiday cards in the form of direct mail and HTML, both with corresponding PURLs.  Staying true to our core methodologies, all communications were cross-channel, dynamic and integrated.  And of course… we tracked our results in real time.  All was accomplished through the use and integration of a multitude of tools, programs and creative and tech-savvy mavens.

After receipt of FabCom’s holiday card this year, interlinkONE posted an article on their blog with their reaction.  We’d like to share it:

A Holiday Card Worth Imitating

By: John Foley, Jr. | interlinkONE

Alright, before get too far in this post, I must say this: I received a lot of Holiday cards this year. And I loved them all!

But I just want to take a moment to highlight one that stood out to me.

The Holiday eCard from Fabcom

FabCom is an interactive marketing agency. I love their company and their staff for many reasons. They are energetic, creative, and extremely hard-working. And, they use  interlinkONE’s multi-channel marketing software to help them build, manage, execute, and measure marketing campaigns for their clients, which also gives them extra points in my book.
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Real-Time Dynamic Database Marketing

11 Mar
March 11, 2011
What’s better than one buzzword? Three or four strung together . . . Right?

In this case, they actually carry significant specific meaning and your understanding could very well impact your company’s future marketing success and ROI.

Database Marketing

Means generating customer or prospect contact information from a database in order to send promotional offer. The message may or may not be personalized.

Dynamic Database Marketing

This means generating customer or prospect data, and content from multiple databases including contact information, recent and past purchase or website activity and more. Going beyond personalization to hyper-relevance, the message provides information the recipient finds useful and welcome and refers to recipient’s recent activity. Infinitely scalable – up or down.

Real-Time Dynamic Database Marketing

All the above done on-the-fly, automatically; targeted, produced and sent within seconds.

©2018 Fabiano Communications.