Want to Rank in Google’s Artificially Intelligent Search? Know the Difference between Proof vs. Relevant Terms
One of FabCom’s higher education SEO & business analytics clients asked why we wanted to update the copy of one their degree offering pages. We explained that while the page contained plenty of keywords that are relevant to popular search topics, it didn’t contain proof terms that indicate authority on those topics. That answer led to another question, “What is a ‘proof’ term and what is a ‘relevant’ term, and why do we need them?”
I thought the answer would also be useful to our readers.
The difference between proof terms and relevant terms
Prior to our update, their Game Programming Degree page covered elements of game programming, but failed to mention the specific names of those elements. The page cited relevant topics, such as “Apple development,” but not the learned skillsets that would normally be part of a discussion about the topic of Apple development. These individual skillsets are examples of proof terms.