FabCom Gets Some Ink

10 Oct
October 10, 2009

FabCom was featured in a recent article in GATFWorld, a highly-respected professional journal published bimonthly by Printing Industries of America (PIA)/ Graphic Arts Technical Foundation (GATF).

The article highlighted a cross-media, one-to-one marketing initiative FabCom completed for the University of Advancing Technology (UAT). The initiative included two leading content management innovations which anticipate the links a user will want next based on historical views and use patterns.

FabCom also integrated a fulfillment engine to deliver targeted messages in real time on a one-to-one basis. UAT’s goal for the cross-media initiative was to increase online student enrollments by 20%. This goal was significantly surpassed with online enrollments reaching a remarkable 29% average growth rate.

Scottsdale Agency Revolutionizes Website Navigation

18 Sep
September 18, 2009

Fabiano Communications (FabCom) has launched a new interactive website which provides industry-leading breakthroughs in website interaction, navigation and one-to-one intelligence.

“We have created hundreds of websites since we launched our own, and fortunately, due to smart innovative use of technologies available at the time, we were able to continue to grow as a top ten agency in Phoenix with a ten-year-old site. We were in the classic situation of being the shoe-maker with holes in his shoes,” said Brian Fabiano, CEO, FabCom.

“It was time to use some of the technology and talents assembled by our team over the last decade for our own promotion,” added Fabiano.

“From entry, the user will experience a personalized expression as dynamically creative background pallets are displayed, based on the users initial reason to view the website. The new web experience delivers a completely non-linear navigation in 3D space enabling the user to easily locate content from anywhere within the site. Users will enjoy working with the interface that frees the viewer from the traditional up, down, left, right navigation to date,” said Lenny Bugéy, Lead Interactive Art Director, FabCom.

Phoenix Business Journal Names FabCom Choice Agency

01 Sep
September 1, 2009

Phoenix Business Journal’s 2009 Book of Lists named FabCom the winner of the agency choice award for its creative print advertisement.

The ad represented a profile image of a man divided in half. One side was a picture of a tattooed, motorcycle-like man. The other side was a corporate man in a suit. The headline read “They’re both 40-year-old college graduates, yet you can’t talk to them the same way.”

“The message we wanted to get across to prospective clients is that FabCom can help reach their customers no matter how diverse the audience,” said Brian Fabiano, CEO, FabCom.

The Phoenix Business Journal’s Book of Lists is the city’s leading top businesses publication showcasing the top 25 companies of each industry sector in Phoenix. It contains hundreds of listings of the best companies within their industry around the valley, ranking each by income or employees. It is distributed once a year and serves as a yearlong community reference tool.

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