Have you ever gotten in your car to drive to a destination and realized you didn’t know exactly where you were going? Without direction upon entering new areas, we often find ourselves lost, confused, and ultimately, extremely frustrated.
What do you do when you are lost?
The most obvious answer: seek direction. You look for a map or guide to get you to your destination. When drawn correctly, maps provide not only clarity of course but also emotional relief now that the feeling of hopelessness that being lost creates has vanished.
This basic instinct of seeking direction when lost is the basis of FabCom’s proven Comprehensive Marketing & Positioning Strategy method. Brands are a maze of segments and nuanced faceted details that all need to be pointed in the same direction so they can harmoniously work together to accomplish business goals and objectives, establish a sense of emotional connectivity with target audience segments, and build an over-arching positive brand reputation and organic scalability allowing the brand to address multiple segments simultaneously but authentically.