The announcement: Phoenix area marketing and advertising agency wins new account!

18 Oct
October 18, 2012
It was early one Monday morning when the announcement was made. The FabCom team already was hitting the ground running, but we didn’t even make it through our first cup of joe at this Phoenix area marketing and advertising agency when our CEO  called a meeting in the conference room. He was calm, cool and collected, yet I could feel his excitement all the same. These meetings usually provide status updates on new developments within our integrated marketing team, but this time there was even bigger news to report.

Drum roll please….FabCom had won a new account, a leading 25-year old Phoenix-based marketing and advertising company seeking to build its brand and expand business in innovative new ways through online marketing and advertising to create a national presence and reach.

Together with FabCom’s Director of Business Development, our CEO  relayed the client’s feedback on what made the difference and why they chose FabCom, an integrated marketing and advertising agency in the Scottsdale Airpark. It is always fun to learn why an account selected our agency from a sea of professionals who all claim they can do the same thing. Our professionalism and results-driven integrated marketing methodology were key factors. What mattered too was our 25-year track record of creating great results industry after industry. Mentioned also was our leadership, and FabCom’s track record and proven experience in cross channel, cross media advertising, and one to one dynamic integrated marketing. The integrated marketing team’s talents and creativity in both cutting edge online and offline marketing tools stood out heads above the rest, according to the client, and Brian commended everyone for the caliber of work that sets the marketing industry benchmark in Phoenix Metro area.
(more…)

Phoenix advertising agency’s unique methodology, Neuromarketology, sparks  national media interest

05 Sep
September 5, 2012
The marketing and advertising spotlight is focused on a new methodology for the 21st century.

National media interest in FabCom’s innovative, strategic approach to advertising and marketing is growing. We are noticing the industry spotlight is focused more now, than ever before, on FabCom’s core methodology, Neuromarketology™, and our application of it where the rubber meets the road. Industry experts are now finally considering Neuromarketology™ as the science of marketing for the 21st century.

Neuromarketology™ is a methodology that feeds the new marketing and advertising capability and helps marketers map a company’s target audience’s behavioral, demographic and psychographic connection points to their brand or product attributes.

FabCom, a Phoenix advertising agency with a strategic marketing focus, has been practicing and developing the new methodology for over a decade, and not only am I excited at all this means for clients but this approach also is generating industry wide excitement throughout the country. Our Phoenix advertising agency gets amazing results when the focus is turned to bottom line conversions of individual prospects versus the topical and misguiding, homogenizing last click attribution focus in many marketing departments today.
(more…)

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology?

Neuromarketology Book Coverneu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\

Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

View video on YouTube >>

How Neuromarketology works:

  • Our core brain responds to specific marketing messages, timing and imagery. If we are able to understand what specific stimuli a person’s core brain responds to, we can create marketing campaigns/messaging to the level that is hyper relevant to the individual. In order to do this, we must segment our target audience into subgroups that share similar values, characteristics or beliefs. Behavioral, demographic and psychographic characteristics are leveraged for this. This methodology will identify their specific needs and expectations, which allows us to provide individualized emotional messaging, CTAs and so on.
  • (more…)

FabCom’s unique advertising agency culture sharpens our edge

18 Jul
July 18, 2012

Recently, FabCom president and CEO Brian Fabiano called our integrated strategic marketing and advertising team into the conference room. The head of the Phoenix advertising agency was unusually excited and couldn’t wait to play a clip for us of a cable television reality show called The Pitch. As we watched two competing New York agencies preparing their presentations to a prospective client, Brian pointed out differences and similarities among the advertising agency teams to give us all the opportunity to compare and contrast our business practices with theirs.

What struck me during that meeting was – with the vast amount of experience that Brian and his team has – how open Brian truly is when it comes to new ideas, new technology and how to synthesize them into applications for our clients. It’s true; seizing opportunities to continually analyze, learn and sharpen best practices keep our Phoenix advertising agency on the cutting edge and ahead of the curve. We (the agency employees and our clients) also continue to grow both personally and professionally.

(more…)

Leading Marketing Strategies Require an Industry Leading Brain Trust

11 Jul
July 11, 2012
Working at FabCom has given me the opportunity to witness the full extent of the brain trust – in action – housed within this Phoenix based advertising and marketing agency that’s at every client’s disposal.

This brain trust is comprised of FabCom’s highly creative team members – each of whom I believe represent the sharpest and brightest minds in the industry. These strategic and creative thinkers choose to work in an advertising and marketing agency environment because they thrive on the wide array of challenges and opportunities to problem solve and create one to one direct and dynamic marketing strategies uniquely tailored to each client and their target markets. With hundreds of years of collective experience in a wide range of areas, these team members are in their element in FabCom’s open, creative environment adapted especially to their creative natures that fosters out-of-the-box thinking. Each person works on this strategic marketing and advertising team because they demand the best resources and the most sophisticated technology in the industry.
(more…)

Strategic Marketing Presentation: A Client’s Response to the Comprehensive Marketing and Advertising Strategy

10 Jun
June 10, 2012
When you add it all up, it’s clear FabCom’s unique people, resources, tools, methodologies and culture create a fully integrated strategic marketing plan focusing on marketing, advertising, online marketing strategies and a cross channel, cross media advertising campaign.

PART X: Music to our ears: A client’s response to FabCom’s strategic marketing presentation

I won’t ever forget my first experience being involved in developing our client’s strategic marketing plan, feeling the close connection that comes from successfully completing a deep dive to ensure their success. I couldn’t wait to attend the strategic marketing presentation and witness the audience’s reaction to the cross channel, cross media advertising campaign included within

It all came full circle in the conference room as the marketing and advertising plan was presented. For the first time, I was on stage with the symphony rather than watching from the audience, representing FabCom and feeling proud to be part of the team that created an impact felt throughout the room. When the presentation came to a close and our cross channel, cross media advertising campaign was unveiled, I felt a chill as I watched everyone rise to their feet in a standing ovation. We did it! Several client representatives approached us afterward with praise and a desire to implement the problem-solving options we had created in the cross channel, cross media advertising campaign. After all the work and passion our team put into this strategic marketing presentation, not only did I feel immense pride but also excitement and relief to know that what we had just presented was indeed a symphony: a series of orchestrated movements that together comprise the conductor’s score for a harmonious strategy resonating with every person in the room.
(more…)

A New Vision and Marketing Commmunications Approach

08 Jun
June 8, 2012
Getting to know Brian Fabiano, CEO of Phoenix based advertising and marketing agency FabCom, in my former in-house public relations position was great, but working with him now has made me realize what a marketing communications visionary Brian truly is.

PART VIII: 21st century requires vision and a new marketing communications approach

How many people can say their boss is changing the face of an industry? I can. FabCom CEO Brian Fabiano’s entrepreneurial drive and innovative marketing communications vision are legendary and have earned the respect of peers nationwide. His approach to both advertising and marketing achieves home runs and out-of-the ballpark results consistently. Being a visionary has helped Brian carve a niche in the industry by building and leading a team with the best in business strategy, creative strategy and new technologies – and cross channel, cross media advertising campaigns – that harness the true power of marketing communications strategies.

Easy for me to say, right? It’s more than just my opinion; there’s documentation to prove it. Brian recently wrote the book on the new marketing landscape and leveraging its unique opportunities: Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. His pioneering book reveals the unique Neuromarketology™ methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes strategic marketing messaging through marketing communications to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
(more…)

Delivering the Best in Strategic Marketing and Advertising : Everything is Possible

07 Jun
June 7, 2012
It takes pure passion for what you do to achieve greater levels of success. So often these days, passion is waning or non-existent in services delivered by companies.

PART VII: With FabCom’s passion for delivering the best in strategic marketing and advertising, everything is possible.

Walking into FabCom, a Phoenix based marketing and advertising agency, has given me the opportunity to feel it once again, the passion felt when you believe in what you do and deliver the highest quality of work that’s so effective, the results generated from finely crafted branding, positioning tactics meet and often exceed each client’s expectations.

Working with Brian Fabiano through the years, I had always known him as a successful interactive marketing entrepreneur who is intelligent, razor sharp, results driven and possessing the strongest of work ethics. Now, I see even more: Brian’s true passion for life, family, the strategic marketing and advertising profession and achieving success for each client. His philosophy about life and the business of strategic marketing and advertising is to give your all every day and leave nothing behind. It doesn’t take long for everyone he meets to feel his passion and take a second look at how they work, think and live their lives.
(more…)

A Clearer Picture of the Dynamic Marketing and One-to-One Direct Marketing Methodology

06 Jun
June 6, 2012
So much has become clearer to me since working at FabCom, a Phoenix based marketing and advertising agency. It’s utterly amazing to witness what FabCom does and how it’s all developed.

PART VI: A clearer picture of FabCom’s dynamic marketing and one-to-one direct methodology – utilizing industry leading resources

It’s even more evident just how innovative FabCom is in interactive, one to one direct and cross channel methodologies that make them a well respected leader in dynamic marketing. Our exacting deep dive approach to unearthing every detail leaves no stone unturned. While we were a well oiled and productive machine in my former corporate communications department, being immersed in FabCom’s dynamic marketing environment that is 100% strategic 100% of the time is very different. Here, we take marketing and advertising to an entirely new level with a collaborative process that is powerfully strategic because it’s marketing research driven, analytical yet creative, exploratory yet focused.
(more…)

The Birth of a Strategic Marketing Plan

05 Jun
June 5, 2012
As if it weren’t amazing enough to learn about all the FabCom advertising and marketing resources that go in to developing a comprehensive strategic roadmap for each client, it was even more incredible for me, as a new FabCom team member, to witness the creation of the final strategic marketing plan.

PART V: The birth of FabCom’s signature strategic marketing plan

Setting FabCom apart in the industry and offering the greatest value and ROI for clients, all strategic marketing plans developed for clients contain more than mere words. Our investments of time leverage the greatest return because the plan is multifaceted and complete with usable information and cross channel, cross media resources that provide the client with so much, they can hit the ground running from day one. The strategic marketing plan defines goals and objectives, target audiences (one-to-one direct and dynamic marketing, and relationship and database marketing), background/key issues, competition, marketing, positioning and branding strategy, creative strategy, sales planning/optimization, restraining forces, operational recommendation, media plan, budget and tactics.
(more…)

A Crash Course in Strategic Marketing Planning

04 Jun
June 4, 2012
During FabCom’s marketing research and strategic marketing planning meetings that lead to the creation of its signature strategic marketing plan for each client, the team at this Phoenix area marketing and advertising agency always embarks on a journey of in-depth analysis and discovery.

PART IV: FabCom’s ‘deep dive’ strategic marketing planning – my crash course


As I joined the team to experience my first “deep dive,” we gathered in the Conference Room. Branding and positioning ideas were being scribbled on a white board and an integrated cross channel, cross media flow chart was mapped out on a wall flanked by copies of creative marketing and advertising concepts. In the center of the room, the strategic marketing document was open on a large computer monitor as sections were developed. Inside the walls of this full service, mid-sized marketing and advertising agency, we were challenged to look deeper within ourselves, tap our well of potential, change our paradigm, take a fresh look at what was there and hardwire new ideas.
(more…)

A ‘Personal’ Discovery for One Public Relations Insider: One to One Dynamic Marketing Success

03 Jun
June 3, 2012
FabCom’s new world of one to one dynamic marketing which opened up for my previous employer now was opening up for me personally as well.

PART III:  A ‘personal’ discovery for one public relations insider: One to one dynamic marketing  ensures success 


Being part of a public relations team at a healthcare organization for many years, I recently had the opportunity to join FabCom’s dynamic marketing team. For the first time, I was connected from the inside to the heartbeat of a leading dynamic marketing agency that pounded with creative energy and unbelievable talent.

After working with CEO Brian Fabiano in my public relations capacity during our client-agency relationship that spanned several years, I thought I understood how FabCom worked. Brian and the one to one dynamic marketing team at FabCom prepared and implemented detailed, targeted marketing communications strategies for us. They were always thoughtfully designed, uniquely tailored and masterfully executed, ultimately generating tangible results. Wasn’t that all we needed to know as a FabCom client? There’s so much more! Seeing the results of FabCom’s work from my in-house public relations position was impressive. Documenting the ROI was gratifying. But having the opportunity to go behind the scenes at this Phoenix area marketing and advertising agency to witness their unique one to one dynamic marketing methodology in process, which uniquely tailors branding and positioning to deliver the most relevant messages to each individual, has been positively enlightening.
(more…)

Finding an Agency: FabCom Introduces a New World of Interactive Strategic Marketing and Advertising

02 Jun
June 2, 2012
At my former company, marketing, advertising and strategy integrated together represented the new world waiting outside. FabCom helped us open the door to interactive, strategic marketing.

PART II: Finding an agency – FabCom introduces a new world of interactive, strategic marketing 

But that meant entering unchartered waters because we were unfamiliar with how a full service cross channel, cross media marketing and advertising agency worked. Naturally, we had questions about how bringing on this Phoenix area marketing and advertising agency would impact our public relations and corporate communications team. Would they take over? Would we have to eliminate any of our public relations department team members? How would we all work together to connect to this brave new world of cross channel, cross media marketing and advertising?

FabCom had ready answers that quickly put our concerns to rest. Our marketing director not only would remain an integral part of the joint public relations, marketing and advertising team with FabCom but also would manage the agency-company relationship. In fact, it became a joint partnership that was maintained consistently throughout our many years and branding and positioning campaigns with FabCom. Marketing and advertising strategy meetings were conducted weekly, with phone calls in between as needed to maintain open, two-way communication. What resulted was a well-oiled, cooperative, collaborative working relationship with FabCom’s specialized online and offline marketing team that gave us the opportunity to offer input and remain in sync with our new direction. We followed FabCom’s strategic marketing road map that, with each campaign, was woven into our organization’s business plans, mission, vision, values, goals and objectives. Brian’s team dove right in to assume much of the additional work. Because our team’s role in public relations and corporate communications continued to be a vital part of the FabCom strategic marketing plans, members of our department team also were involved to some degree in fulfilling advertising and marketing tactics related to each campaign. We enjoyed the opportunities to point our compass in new directions.
(more…)

A Journey Toward Integrated, Strategic Marketing and Advertising

01 Jun
June 1, 2012
One public relations professional discovers a new world of marketing opportunity for her company and herself

The following blog post is divided into 10 chapters to provide a first-hand account of one public relations professional’s discovery of the hidden treasures in a leading marketing and advertising agency. Check back each week for a new chapter in this enlightening journey.

PART I: Leveraging what had been to understand what could be: A journey toward integrated, strategic marketing and advertising

Working in public relations at a community healthcare organization that had grown into two hospitals, 25 outpatient centers and over $1 billion in revenue for almost 24 years gave me a pretty good feel for the inner workings of an in-house public relations and marketing department. Our public team did everything a multifaceted team could do, or so I thought. Supporting the network’s healthcare and related services for years, responsibilities included media relations; public relations; community, staff and physician relations; event coordination; news releases; publication production; script writing as well as positioning and branding messages. Yes, that even meant dressing up in costume at times — as a blood drop during blood drives and Olive Oil for one grand re-opening. We were garnering community support, winning awards and meeting our public relations goals. What hadn’t we done?
(more…)

Smart Phones and Pads are Eating the Marketing World Alive

18 Apr
April 18, 2012
Are you losing market share? Or have you made the changes needed to gain market share and profits?

FabCom is an interactive, full-service integrated marketing and advertising agency that has been building websites and creating online marketing and advertising campaigns since 1991.  Because we’re among the top “hybrid” marketing and advertising agencies in the Southwest, we are acutely aware of the massive changes that impact how customers are introduced to and ultimately become loyal to a brand. During the last two years, we’ve been actively following the evolution of mobile computing, which is singularly making as many online marketing changes as the entire online marketing arena has made over the last 15 years.

In this time frame, the mobile computing revolution has freed our target audiences to choose new pathways leading them to become customers – pathways not available via traditional advertising and marketing. If your messaging and tactics have not been changed to adapt over the last 24 months, you are quickly about to realize that 33% of the market your brand used to reach – with the strategies and tactics you deployed before this revolution – is no longer reachable. Next year, if the evolution continues at this pace, this number will exceed 50%. That’s a 50% reduction of a brand’s ability to reach its markets if a brand has not reconfigured marketing strategies and deployed the new technology that did not even exist three years ago. Below are fast facts to illustrate this tipping of the applecart in the marketing and advertising industry:
(more…)

Dscoop7 Presenter to Demonstrate How to Build Market Share and Transform Your Business March 23

21 Feb
February 21, 2012
Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at Dscoop7 March 22-24 in Washington D.C. Dscoop7 is a three-day education and networking conference for HP Graphic Arts customers.

In his session from 12:45 to 1:45 p.m. on Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win.

Fabiano is CEO of the Phoenix-based marketing and advertising agency, FabCom, and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Pioneered by FabCom, Neuromarketology is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.
(more…)

Exceeding Client Expectations

31 Jan
January 31, 2012

As a leading Phoenix marketing and advertising agency, excellence is routine and expected on a daily basis.  But we will admit… every once in a while it’s nice to hear our clients sing praises for work well done.

We received this nice email from a client today after completion of an on-site photo shoot for the university’s student publication:

“Just a quick note to extend appreciation for the photo shoot yesterday – The students and faculty involved heralded your interactions citing praise for every member of your team having read the students’ work and being able to engage them on it; using actual student code (in lieu of generic code) during the shoot; using props that underscored an understanding of their respective subject matter; and finally, just making everyone feel valued and at ease.  On behalf of the students and staff – I wish to extend my thanks to you and your team for a successful execution.”

(more…)

FabCom Drinks Their Own Kool-Aid: Integrated Dynamic Messaging

05 Jan
January 5, 2012
This year we at FabCom sent out our holiday cards in the form of direct mail and HTML, both with corresponding PURLs.  Staying true to our core methodologies, all communications were cross-channel, dynamic and integrated.  And of course… we tracked our results in real time.  All was accomplished through the use and integration of a multitude of tools, programs and creative and tech-savvy mavens.

After receipt of FabCom’s holiday card this year, interlinkONE posted an article on their blog with their reaction.  We’d like to share it:

A Holiday Card Worth Imitating

By: John Foley, Jr. | interlinkONE

Alright, before get too far in this post, I must say this: I received a lot of Holiday cards this year. And I loved them all!

But I just want to take a moment to highlight one that stood out to me.

The Holiday eCard from Fabcom

FabCom is an interactive marketing agency. I love their company and their staff for many reasons. They are energetic, creative, and extremely hard-working. And, they use  interlinkONE’s multi-channel marketing software to help them build, manage, execute, and measure marketing campaigns for their clients, which also gives them extra points in my book.
(more…)

Google Finally Publishes a Mathematical Equation for ROI

30 Dec
December 30, 2011
Love the fact that Google put together a value equation that allows its customers to use predictive analysis and GAAP accounting principles to demonstrate ROI for online marketing.  Finally!  It just makes sense to document and demonstrate the marketing ROI for continued investments.

We should also note – of course Google would put together the resources to consolidate a methodology that determines the negative effects on your online traffic when online advertising is paused and traffic to your website is solely dependent on your organic rankings.

Click here to view Google’s study.

Those of us wielding the precious marketing budgets of private companies for a career know that nothing that comes easy or cheap is repeatable or sustainable for long.

But, these opportunities do arise.  Just like insider information in the stock market.  And when they do the windows are closed within weeks or months due to human nature.  If it is easy and cheap everyone will do it.  And if everyone does it, then it becomes commoditizing in the eyes of marketing prospects when we are talking about brand, service or product marketing.  And there are many companies that have found themselves chasing fleeting opportunities.
(more…)

FabCom awarded Google Adwords certification

30 Nov
November 30, 2011
Nov. 30, 2011 – FabCom has been awarded certification by Google as an AdWords Certified Partner. In not one, but two, exams, FabCom mastered the fundamentals of Google AdWords with emphasis in Search Advertising that covers best practices for managing AdWords campaigns.
The integrated strategic marketing firm is one of a select few in Arizona to earn this specialized certification, which demonstrates proficiency and in-depth knowledge of the most current tools and resources available through Google AdWords.

Certified Partners are
online marketing professionals, agencies, and other individuals – such as search engine marketers (SEMs), search engine optimizers (SEOs) and marketing consultants – who currently manage AdWords accounts. FabCom’s expertise in back-end analytics and keyword banks provides optimal search engine marketing and online advertising.

Google AdWords is a service that provides opportunities to run pay-per-click (PPC) ads for business.  AdWords ads are displayed along with search results when someone searches Google using carefully selected keywords.  Ads appear under ‘Sponsored links’ in top positions above the organic search results, and also in the side column of the search page. That way, advertising is targeted to an audience that’s already interested in a particular business.
(more…)

Personalized Ads, Starring You

02 May
May 2, 2011
The best, most influential pitchman (or pitchwoman) to persuade people to buy a specific brand is very likely…you.

It’s the ultimate form of dynamic one to one marketing, where you are the star of your own commercials. Envision it—an ad where you (or a digital likeness of you) is drinking Coke or using Tide laundry detergent or splashing in the clear blue waters by the Atlantis resort.

This “you as the pitchperson” isn’t some futuristic fantasy of what true, emotionally resonating, dynamic one to one marketing messaging will someday be. Scientific research, and psychological studies that have already been conducted, and some currently underway at Ivy League institutions such as Stanford University, are finding that digital avatars—the images we use of ourselves in games like “World of Warcraft” or on social networking sites such as Facebook—are highly persuasive in influencing behavior and, significantly, in persuading customers to buy specific brands, according to the March/April 2011 issue of Scientific American magazine.
(more…)

An Important Difference between Website Optimization and Traditional SEO

25 Mar
March 25, 2011
A common complaint we hear from prospective clients is, “I hired a firm to get my website better noticed, but after I spent a fortune, my site is still on the third or fourth page of every defined keyword search.”

As many have learned, it is both time- and money-consuming to try and put an SEO crutch under an existing, under-performing website. We find that it is exponentially more productive and much less expensive to build the right website to begin with. A remodeled website will never be able to perform as well as one built from the ground up to include all the programming, formatting and strategy to excel in today’s hyper-volatile SEO competition. Even a new website built by most firms today may not perform well if it doesn’t include the platforms required and the unique methodology as well as the right technology to leverage your brand online and offline, cross-channel and cross-media.
(more…)

Real-Time Dynamic Database Marketing

11 Mar
March 11, 2011
What’s better than one buzzword? Three or four strung together . . . Right?

In this case, they actually carry significant specific meaning and your understanding could very well impact your company’s future marketing success and ROI.

Database Marketing

Means generating customer or prospect contact information from a database in order to send promotional offer. The message may or may not be personalized.

Dynamic Database Marketing

This means generating customer or prospect data, and content from multiple databases including contact information, recent and past purchase or website activity and more. Going beyond personalization to hyper-relevance, the message provides information the recipient finds useful and welcome and refers to recipient’s recent activity. Infinitely scalable – up or down.

Real-Time Dynamic Database Marketing

All the above done on-the-fly, automatically; targeted, produced and sent within seconds.

What Exactly is Neuromarketology?

03 Feb
February 3, 2011
Neuromarketology is an emerging field of marketing that studies the reactions driven from the core brain based on the exposure to specific marketing messages, imagery and timing.  It’s the science of knowing each of the target audience’s emotion connection points and methodology of configuring marketing messages to connect the brand attributes with each stakeholder in the most relevant manner for that specific target.

The first step in neuromarketing, the act of Neuromarketology, involves heavy segmentation of the target audience into subgroups of individuals or organizations sharing one or more characteristics, beliefs or values that cause them to have similar needs and expectations and require a unique communications approach.

Neuromarketing can then be achieved by “brand mapping” a product or service’s messaging to the individual targets or segments.  By connecting each quality or facet of the brand to its corresponding target audience marketers can make the most relevant appeal to each prospect and customer, based on their individual perceptions, expectations and place within the buying cycle.  This allows marketers to honestly communicate its brand coherently in different ways to different people.
(more…)

Neuromarketology Gets National Traction

26 Nov
November 26, 2010
Automated one to one marketing is MUCH more than nurturing, scoring and directing leads. One to one marketing is hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time, on the right platform to optimize recipient relevance and therefore, ROI.

Neuromarketology book cover on a building Neuromarketology book cover placement on event banner

The methodologies behind neuromarketing are spreading like wildfire nationwide. In addition to appearing on the billboards in New York City’s Time Square and in Las Vegas (pictured above), Neuromarketology has been republished by 240+ media outlets.

  • Forbes
  • Yahoo! Finance
  • The Wall Street Journal
  • Reuters
  • CLICK HERE to check out all of the media outlets that have recognized the power of Neuromarketology.

The implementation of dynamic segmentation, brand mapping and automated one to one marketing is the answer to more results and will soon become mainstream marketing. Major market share will be won by early adopters of this leading-edge marketing methodology and technology.

©2019 Fabiano Communications.