The F-word at a Phoenix Marketing and Advertising Agency

09 Sep
September 9, 2015

What comes to your mind when you think “f-word”? Fantastic, freak, frumpy, fearless, farm, fast, film, fluoride, Friday, frugal. There are a vast amount of “f-words” in the English language, but we all know which one was first on your mind… Your mother wouldn’t be proud. It’s time to get your mind out of the gutter because in this case, the “f-word” to which I am referring is family.

Family means countless different things to many different people. A family is a group of people with the same ambitions and principles who work together for the greater good of the whole. I had the luxury of joining a family recently, FabCom. FabCom is a boutique, strategic marketing agency that fully encompasses the ultimate “f-word”: family. FabCom and family, two “f-words” that go hand-in-hand.

The first real involvement I have had in the workforce was as an intern at FabCom this summer. Normally, when thinking of the business world, people anticipate a cutthroat, every-person-for-themselves feel. However, in reality, the FabCom atmosphere is one of acceptance and genuine togetherness. The experience I had as a summer intern for FabCom was exceptional. Taking part in client meetings, video shoots, and production was just half the fun. What stands out as fun about an internship at FabCom is being a part of the family. My experience would not be the same without the aura of family being all around the second you walk into FabCom each day.

Sustainable SEO Success

16 Apr
April 16, 2014

Sustainable SEO Success: understanding how to leverage Google’s continuously updated intent-driven search platform

It’s the Direct Result of the Science of Neuromarketology

Who should you listen to when it comes to understanding how to gain and maintain search engine success? One clue is how well that entity itself performs on these search engines. One of the pillars of this integrated marketing agency’s long-term success is consistently placing their websites on the first page of organic search engine results. You might expect that from a top-performing online SEO agency and a top integrated marketing agency in the Southwest, but seeing is believing.

Here are some examples in the education arena, from two very different universities we work with. (Call us at 480-478-8500 for examples in your industry).

1. Open a browser…
2. Go to Google
3. Search “Arizona Tech University”. Our client is UAT.
4. Now search “Health Science School” and “Health Science University”. Our client is ATSU. Note that both U’s are on the front page of broad search intent categories.

Phoenix advertising agency exposes secret sauce for providing extreme value to clients

17 Jan
January 17, 2014
Choosing the right marketing firm or advertising agency is an investment in your company’s future. But sometimes, it’s difficult to make the move because you wonder ultimately about ROI. Will you see a return? If so, how much?

Ultimately, the answer depends on the advertising agency you choose. FabCom has proven itself as the one advertising agency where your return on investment is assured. Their advertising campaigns and strategic marketing plans are designed with the goal of creating a budget neutral scenario for clients and maximizing their ROI, often to new heights.

It’s true; the right advertising pays for itself when it’s part of an integrated strategic marketing and advertising plan. Being the newest employee at FabCom, and a former employee of a large hospital system that had worked with FabCom as their advertising agency of record, has given me added perspective regarding the value FabCom provides.

It’s not just “ad speak” being spoken here. Our clients are the proof. As a copywriter involved on this elite team of industry leading strategists, programmers, web designers and artists, I get to be involved at this Phoenix advertising agency in the development and implementation process and apprised of the results as they happen.

How Do You REALLY Feel About Online Advertising Driven by Big Data?

18 Nov
November 18, 2013
We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.

Think of a merchant in your small town or community years ago. Everyone in the store knew you, knew your family (maybe for a couple of generations) and greeted you by name whenever you came in. They knew your likes and dislikes, what you had bought on your previous visits and even which other merchants in town you patronized. Because of their commercial, yet close, relationship with you, they provided friendly, highly personalized service and always made recommendations which fit you perfectly. They could even let you know when a new item arrived that they knew you would be interested in. In short, they may have known what you wanted even before you realized it yourself.

Google Hummingbird

03 Oct
October 3, 2013
Happy birthday Google! Of course Google could not celebrate its 15th birthday without a major change to the way we find things online. As a SEO analysts for an integrated marketing agency in Phoenix and Los Angeles, I see it as we are the ones receiving the birthday present. Google is calling it Hummingbird, a substantial change to their search algorithm to handle more complicated queries.

If you’re a SEO specialist or an integrated marketing agency and were not prepared for this, don’t fret – not many were. The Hummingbird search algorithm update was already implemented weeks ago. Google is tight-lipped about what specific changes come along with Hummingbird, but so far no word from the SEO world on any websites experiencing a major change to traffic. What we do know is that this is in response to a changing landscape of search engines queries where users are asking more complex questions.The new search engine optimization landscape should benefit the users who use voice searches on their mobile devices especially. Google expects their search engines to understand the meaning behind a search faster and with more precision. A user might ask “where is the best sushi restaurant?” The older algorithm would run the search word-for-word, like “best” “sushi” and “restaurant,” but now the new online search engine by Google is expected to search the sentence as a whole instead of matching a few words to a webpage. The new SEO standard will help integrated marketing as well as the consumer connect to what they are really looking for. A big win for everyone.While there were the occasional algorithm updates like “Panda” and “Penguin,” Google has not had this kind of change to their search engine since their 2010 “Caffeine” overhaul. SEO-wise, Google states there is not a real change happening except noting the key is to continue putting out unique and quality content. So the jury is still out on how much affect this will have on organic search rankings and time will tell.

Expensive Google AdWords Keywords and Finding the SEO Agency That Gets ROI

27 Aug
August 27, 2013

Congratulations are in order for insurance companies as they top the list for most expensive search marketing keywords in Google AdWords and other PPC advertising platforms.

But not really.

It’s not the competition you want to win. Having a high CPC puts a lot of pressure on your SEO/SEM specialist. There’s little to no room for error when dealing with a large sum of money. So when an insurance agent tries to convince you that you absolutely need that volcano insurance, it’s because they’ve spent over $50.00 just to get you to their website… which doesn’t even guarantee a lead or signup.

The other top 19 most expensive keywords on the list in Google Adwords also are connected to competitive, big money industries:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
  11. Conference Call
  12. Trading
  13. Software
  14. Recovery
  15. Transfer
  16. Gas/Electricity
  17. Classes
  18. Rehab
  19. Treatment
  20. Cord Blood

Proceeding down the list of search marketing keywords, you may notice some of these PPC marketing keywords even fall within the same industry, such as “loans” and “mortgage,” and “attorney” and “lawyer,” with the goal of getting as many clicks as possible. Most of the search marketing keywords in the top 20 are not surprising since they work with expensive services—until your eyes rest on “cord blood” and “conference call.”

From the Eyes of an Intern: Phoenix Marketing Agency FabCom – Week 4

23 Jul
July 23, 2013
As an underclassman, I am still uncertain of what I see myself passionately pursuing for a 40-year career once I graduate. My old coach and now first new business mentor, marketing agency CEO Brian Fabiano, created this internship position for this specific scenario. As a top Phoenix advertising agency, he wanted to provide a “balanced” and holistic first impression of the marketing industry and how it applies to business in general. The “internship program” at this
strategic integrated marketing agency
, was designed for me to experience various sides of the diversified, integrated and highly fragmented marketing and advertising landscape. Until this week, I have been immersed in the marketing world from the viewpoint of industry experts from one of the top strategic marketing firms in the Southwest. This week, however, I was given a wonderful opportunity to see another perspective: the client’s.

At the commencement of my internship, I was assigned as an intern to three client accounts: a medical billing company, a technology-focused university and a postgraduate medical university. This assignment required that I attend each of FabCom’s weekly marketing and advertising meetings with these three clients. The agency’s internship also included a day shadowing the CEO or CMO of each company in order to get a feel for how the client prepares for the meetings with their marketing and advertising agency. That being said, this week I was able to observe a very well respected leader manage his business, company and personnel in what seemed an effortless manner. It was inspiring to watch him lead.

10 Signs You’re an Advertising Agency Account Executive with OCD Tendencies

11 Jul
July 11, 2013

Let’s face it… to be a successful account executive at a leading marketing and advertising agency, you need to be a little obsessive compulsive to get the job done. Here are 10 signs you’re an ad agency account executive with OCD (obsessive compulsive disorder) tendencies:

  1. You have 75+ Outlook folders that you use religiously to organize your incoming mail (with folders inside of folders, inside of folders, inside of folders…).
  2. You double check a proof before it goes into production at least three times to make sure everything is correct. Then go back at it a fourth time to make sure you didn’t miss anything the first three times.
  3. You very carefully think through every one of your email subject lines because you know you’ll need to find and reference that very email two, three, five years down the road.
  4. It drives you crazy when someone responds to your email on a new thread… breaking a link in the chain of your carefully organized inbox.
  5. Saving files on the shared company drive is meticulously thought through. There is a reason for each folder, sub-folder, sub-folder of the sub-folder, etc.
  6. On your way to work in the morning you check your email at each stoplight to see what new developments have surfaced so you can start prioritizing your day. You also often check your inbox during your lunch break so you don’t walk back in the office to any surprises.
  7. The titles of your Word/Excel/PowerPoint/etc. files follow a strict format (client name – project title – date). And you wish it wasn’t weird to ask everyone else to do the same.
  8. On extremely busy days or busy weeks, you think about your clients’ projects and your next day’s to-do list before you go to bed and the projects often make their way into your dreams.
  9. Grammar. Enough said.
  10. Though you may have piles of paperwork on your desk… the piles follow a very specific and organized methodology in which each subject matter is sorted into groups, stacked perpendicular to one another, one inch apart from separately themed piles.
  11. (more…)

From the Eyes of an Intern: Phoenix Marketing Agency FabCom – Week 3

03 Jul
July 3, 2013

As I was sharing my blog with my family and friends, I realized that people who do not know me might want to know what an intern does each day at FabCom, a top Phoenix integrated strategic marketing agency with offices also in Los Angeles and O’ahu. So I would like to provide background information as to the specifics of this internship at FabCom, as well as how I came to acquire it.

I feel that one of the ways internships can be looked at is by separating them into two groups: labor-based and learning-based. In conversations with many of my peers working internships this summer, they have expressed to me, not necessarily their disappointment, but misunderstanding of their internship job descriptions. Their days are spent doing busywork around their offices, as well as tending to the needs of company personnel. I would consider these scenarios labor-based internships, which appear little to no different on a résumé; although I feel they are much less effective as a life or career building experience. In contrast, a learning-based internship is more structured, aiming to provide interns with the skills and knowledge necessary to succeed in their relative areas of study and sooner than later, that all important job. It is a top marketing agency in the southwest and I am lucky to have found this kind of opportunity at FabCom.

From the Eyes of an Intern: Phoenix Marketing Agency FabCom – Week 2

24 Jun
June 24, 2013

During this second week as an intern at FabCom, I have begun to delve deeper into the inner workings of this top Phoenix advertising and marketing agency. There is a prevailing pattern within the FabCom marketing process, even an over-arching theme per se. What continues to be the mantra for each marketing campaign is relevance, or as CEO Brian Fabiano refers to it… hyper personal relevance or emotional visceral relevance. So what is hyper-personal relevance and emotional marketing relevance? Being a college student I of course looked it up and according to Miriam-Webster relevance is the “relation to the matter at hand” …but what does that have to do with marketing and advertising?

Team FabCom emphasizes a key concept and necessary question to consider throughout the entire marketing process. The chief strategist continually reiterates, “Keep the main thing, the main thing.” The team at FabCom and their clients are disciplined in first defining the end goals and objectives for each “piece” or component of multichannel marketing campaigns.

From the Eyes of an Intern: Phoenix Marketing Agency FabCom – Week 1

18 Jun
June 18, 2013

My first week as an advertising agency intern at FabCom, a full service marketing and advertising agency with offices in O’ahu, Los Angeles and Phoenix, was fascinating to say the least. Being an incoming sophomore at the University of Arizona who has yet to even apply to the Eller School of Management, I only had my communication skills, minimal marketing-related knowledge, a great mentor (CEO Brian Fabiano) and an open mind with which I could work. What I learned about first and foremost is the FabCom marketing approach: influencing customer targets through a natural progression of investment or purchasing behavior in the most effective manner possible.

The marketing theory simply stated: potential customers must first be aware the brand/business exists, then progress to considering that one brand/company over alternatives as the preferred option for their needs, then complete the purchase(s) and finally motivate the purchasers with a passionate or personally-relevant connection to the brand, marked by the customer expressing loyalty through recommendations to other potential customers and/or continued purchase.

Integrated Marketing Firm FabCom Rises To The Top of Phoenix Social Media Marketing List

11 Jun
June 11, 2013
It’s as if we have rocket boosters strapped to our backs here at FabCom. That’s because we’re getting industry-wide recognition that demonstrates our team is firing on all cylinders in this new age of multi-channel social media marketing. Phoenix marketing agency FabCom has skyrocketed to No. 2 in social media marketing in Phoenix, as reported in The Phoenix Business Journal’s ranking of Social Media/Consulting Firms in the May 25 edition.

After 22 years of steady growth in the marketplace with offices in Scottsdale, Ariz.; Los Angeles, Calif.; and O’ahu, Hawaii, FabCom has continued to grow more valuable for clients since debuting as one of the first fully integrated (online and offline) span itemprop=”audience”>strategic marketing firms in the country in 1991. FabCom recently experienced accelerated momentum from the emergence and convergence of new communication channels. This momentum is fueled by our ability to integrate, dynamically, social media content into revenue generating web pages that boost not only our clients’ SEO and SERP rank but also our clients’ ROI, drastically, from their social media spends. Combine that with our concentration on the holistic integration of marketing for organizations as evidenced by an entire team of integrated media and marketing experts for each of the emerging marketing channels. The result is high ROI online strategic interactive marketing, super powered to develop deeper and more widespread connections to all facets of each client’s brand and most of all – convert customers.

Phoenix Marketing Agency, FabCom, Opens Los Angeles Marketing Agency

30 Apr
April 30, 2013
Scottsdale, Ariz. (April 30, 2013) – FabCom (, a top Phoenix-based integrated, strategic marketing and advertising agency with a national client roster, is continuing a steady stream of growth with its recent expansion into the Los Angeles (L.A.) market.

Erin Mulhern, FabCom senior account executive, heads up the Los Angeles marketing agency which serves as an extension of the FabCom marketing and advertising agency headquarters in Scottsdale, Ariz. This is the second regional expansion for FabCom. In 2010, FabCom opened a full-service branch office of the marketing agency in Hawaii on the island of O’ahu (

FabCom is now poised to challenge Los Angeles top marketing agencies by providing the west coast with a direct connection to top tier talent that includes full-scale teams of the most experienced professionals in the industry. For over 20 years, FabCom has earned a reputation for providing the Southwest with the best of business strategy, creative strategy and new technologies combined with superior customer intimacy.

Brain Power

14 Dec
December 14, 2012
Researchers study it. Certain foods maximize it. But harnessing the power of the brain doesn’t just occur in a laboratory. It’s the secret to mind altering, earth moving, revenue generating marketing. Just how you tap this previously hidden well of potential is the proverbial key to marketing success in the 21st century.

For several years, neurology labs have been abuzz with studies on how the human brain responds to marketing and the possibilities in what is now being called neuromarketing.

Recent articles in two well respected publications support the connection between neuroscience and marketing (Forbes, Dec. 12, 2012 and Advertising Age, Oct. 3, 2012), focusing specifically on the behavioral aspects of neuromarketing. This represents a critical shift in how marketing is implemented today, and I applaud the authors for bringing to the forefront the integration of information and technology to maximize audience engagement and connection.

While neuromarketing is a new and powerful concept, it’s only part of the marketing equation.

Marketing Trends | Multi-Screen Advertising in Phoenix

29 Nov
November 29, 2012
90% of all media interactions are screen based. In our modern multi-screen world we divide our media interactions throughout a majority of screen based devices. At FabCom, integrated strategic marketing agency advertising in Phoenix, Arizona, we tailor dynamic variable messaging for ourselves and our clients’ multi-channel campaigns to ensure that clients and consumers are met when and where they are most ready to be contextually engaged. In an August 2012 research report conducted by Google in partnership with Sterling Brands and Ipsos, we see a substantial premise for marketing strategy that include cross – channel multi screen engagement.

The device we choose is driven by where we are and what we want to accomplish in the amount of time needed. This is called context driven device usage. The two main modes of multi-screening are sequential screening and simultaneous screening during these contextual sessions. TV has become the least commanding of these devices and is usually found within a simultaneous screening session.

Google “Page Layout” Algorithm Updates and Potential Effects on Phoenix Online Advertising

26 Nov
November 26, 2012
Ever landed on a web page overstuffed with ads after searching for some type of services in Phoenix? Online advertising these days is the delicate art of keeping your advertising’s online landing pages and marketing centric content balanced with integrity above the fold. For those that stuff lots of ads at the top of their page, Google is ready to stack another update on us and penalize without prejudice (unless of course you are a Google product page – but that’s a whole other story).

Too Heavy With Ads?

The alteration takes unswerving aim at any website content development pages that are obscured under loads of online advertising and is dubbed the “page layout algorithm”.
From Google’s post on its Inside Search blog in January:

“We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”


One client team member goes on a behind-the-scenes tour of FabCom’s integrated strategic marketing and advertising agency

21 Nov
November 21, 2012
One of the many things I’ve observed as the new kid on the block at FabCom, a Phoenix based integrated strategic marketing and advertising agency, is the honesty and transparency with which our client relationships are formed. Our relationships form not only with the client company’s executives but also with the other teams such as Information Technology (IT).

I feel compelled to relay what I witnessed that day I was working in my office when the new IT manager for one of our established clients visited this Phoenix based marketing and advertising agency. Brian Fabiano, FabCom’s CEO/President, had invited him to our office to learn more about our integrated strategic marketing and advertising agency. The in-person meeting opportunity was scheduled to help the IT manager better understand how his team’s IT duties complement FabCom’s internet marketing strategies for the client. To understand the look and feel of all that FabCom is and does in interactive marketing, seeing is believing.

Communication at FabCom, a strategic marketing and advertising agency, transcends to a deeper level

16 Nov
November 16, 2012
It’s no big surprise that the foundation for any solid relationship is honesty and transparency. As someone who recently joined FabCom from an in-house public relations and marketing department at a large organization just west of Phoenix, Arizona, I’m learning that – what is a nice big surprise – this foundation also serves as the basis for the way FabCom, a Phoenix based strategic marketing and advertising agency, does business every day.

Beyond our expertise as a Phoenix based strategic marketing, advertising and public relations agency that produces communications results that amaze on numerous levels, we communicate one-to-one with our clients with honesty and transparency. As I witness the interactions with FabCom’s clients, I notice our relationships with each client form lasting strategic marketing and advertising partnerships. Establishing a meaningful strategic marketing and advertising relationship with each client means getting to know the team, helping everyone understand how we work and more importantly, how we will work together. Communication – central to any relationship – includes frequent updates, weekly team meetings with our team and the client’s, availability of our team at a moment’s notice, detailed reports and progress analyses. We’re hyper focused on marketing, advertising and public relations results, yet flexible enough in our implementation to forecast market changes and adjust accordingly, which ensures the strategic roadmap we develop continues on a steady course toward maximizing ROI – results that are guaranteed.

FabCom’s SEO/SEM strategic marketing focus transforms page rank

13 Nov
November 13, 2012
A common complaint we hear from prospective SEO (search engine optimization) and SEM (search engine marketing) clients is, “I hired a firm to get my website better noticed, but after I spent a fortune, my site is still on the third or fourth page of every defined keyword search.”

With FabCom, a Phoenix area strategic marketing and advertising agency, that scenario changes significantly. As the newest member of the FabCom team, I’ve had the tremendous opportunity to witness just how the strategic marketing team ensures that a company’s SEO and SEM projects a client’s brand to be in the right place at the right time. Whether it’s #1 on a search engine results page or dynamically served at the exact moment when user variables align for the “maximum tipping point” of action, clients are solidly positioned to ensure brand loyalty that lasts.

We want a client’s site to rank first on sites such as Google, Bing or Yahoo. Well strategized SEO and SEM can make that happen, driven from the systematic integration of a company’s value, trust and story to online digital assets that attract the right visitor at the right time in their cycles of interest, consideration and conversion.

Witnessing the power of SEO/SEM internet marketing at FabCom

08 Nov
November 8, 2012

As you read these blogs about my discoveries of the inner workings of FabCom – a Phoenix area integrated strategic marketing and advertising agency – you may notice the many repetitive terms embedded within the copy, highlighted in blue. These terms include cross media, cross channel advertising, online and offline marketing, one to one direct and dynamic marketing, SEO/SEM, public relations, crisis communications, strategic marketing planning, integrated strategic marketing and advertising and represent the many powerful services available to our clients.

These terms, referred to as search terms or keywords, are integral to achieving maximum online visibility of a specific product or service. At this Phoenix area integrated strategic marketing and advertising agency, we want everyone to know about our areas of expertise that give companies the razor sharp edge and achieve unprecedented ROI.

With regard to online marketing, just how do we leverage our clients’ branding and positioning messages online in the most targeted manner? I’m discovering the power of FabCom’s online marketing and how the right internet marketing strategy, complete with SEO (search engine optimization) and SEM (search engine marketing), is integrated seamlessly to provide a distinct marketplace advantage.

Participating in a Strategic Marketing Input Session… designed for Maximum Output

05 Nov
November 5, 2012
There’s an aura of excitement surrounding each FabCom client, and our newest member of the “family” is no exception. That’s because we ensure our innovative approach to integrated strategic marketing and advertising is well matched to each client’s needs for our cross channel, cross media and one to one direct, dynamic marketing methodologies that define FabCom as an industry leader. When you feel confident the relationship is a good fit, it becomes exciting to know you can make a difference and measurably impact the bottom line.

FabCom is entering the first phase of research and strategic analysis that will be needed to develop the framework for what we will shape into the client’s strategic marketing plan. We’re beginning the deep dive to find buried treasure that will help us develop this three-year strategic marketing plan yielding unprecedented ROI. Guaranteed.

Phase 1 of the signature deep dive that defines FabCom as a leading Phoenix based integrated marketing and advertising agency is the familiarization process.

The FabCom Difference: multi-faceted support includes public relations, crisis management, client training, positioning and brand development.

31 Oct
October 31, 2012
Rarely is the value of having FabCom, a full service marketing and advertising agency, more evident than when their team demonstrates support in times of a client’s greatest need. Other marketing agencies can talk about support they provide to their clients, but as the newest member of the FabCom strategic marketing team, witnessing just how much that support is demonstrated has been gratifying. The advertising and marketing team at FabCom leaps over tall buildings on a daily basis for their clients.

FabCom is respected as a leader in the marketing and advertising industry for its unique methodology and innovative approaches to cross media, cross channel advertising and dynamic online advertising and lead generation. What may not be as obvious is how responsive the team is in emergencies, how the entire team mobilizes and how all systems scale at a moment’s notice to provide full public relations crisis management support in any situation a client faces. We are a true partner with that client when it comes to protecting their brand. Our dedication to the client is 24/7 – 365 days a year.

Phoenix advertising agency FabCom zeroes in with targeted advertising and marketing

27 Oct
October 27, 2012
How often do you notice advertising campaigns that miss the mark? It happens more often than you think. Why? Quite possibly, they’re not anchored to a broader, more in-depth strategic marketing and advertising campaign.

Whether an advertising agency is targeted and strategic in its campaign development can quite literally make or break a client’s business. In the sea of advertising agencies, it’s difficult to know one from another. So how do you know which one consistently hits the proverbial bullseye for guaranteed advertising campaign results every time?

Sometimes it takes a newcomer to the advertising industry with fresh observations to offer perspective. As the newest member of the team at FabCom, a Phoenix area advertising agency (and a former healthcare public and media relations insider who has intersected with advertising and marketing through the years), I’ve had the opportunity step back, observe and gain new insights into the advertising industry through FabCom’s unique methodology, Neuromarketology™. Here, we map out a company’s target audience’s behavioral, demographic and psychographic connection points to their brand or product attributes. What does this all boil down to? The most relevant method, the perfect time, the perfect place, the best message and best call to action for influencing the specific target to action that generate unprecedented ROI.

A proven strategic marketing methodology: The FabCom neuromarketing difference

26 Oct
October 26, 2012
What sets one advertising agency apart from another? In my previous life working in an in-house public relations department for a large healthcare system for more than 20 years, I figured there were a few differences in the services marketing and advertising agencies provide, but weren’t they fairly similar for the most part?

Now that I work for FabCom, a full service Phoenix area marketing and advertising agency, I’ve learned a lot more about the fundamental differences that set marketing and advertising agencies apart; among the many I have learned now working on the agency side is the methodology. FabCom’s can be summed up in one very powerful word: Neuromarketology ™.

Pioneered by FabCom a Phoenix area advertising agency, Neuromarketology is a hyper-focused neuromarketing methodology that maps each target audience’s corresponding behavioral, demographic and psychographic connection points to a company’s brand. The science promotes dynamic multi channel marketing messaging to connect your brand attributes with each of the individual target’s brand-matched characteristics through dynamic segmentation and automation that results in the most relevant method, the perfect time, the perfect place, the best message and best call to action for influencing the specific target to action.

Values that set Father’s Day and FabCom’s strategic marketing apart

23 Oct
October 23, 2012
Father’s Day 2012 was celebrated by families in many ways, but one way in particular was as original as Brian Fabiano. While I have known Brian for years – as CEO of the Phoenix based integrated marketing and advertising agency, FabCom, and innovator of strategic online marketing – and knew he had a strong work ethic, I recently realized how much his values of hard work, teamwork and delivering your best are instilled at home in his family life too.

Brian is a devoted family man with an amazing wife, teen daughter and son. So what did our fearless leader of strategic marketing planning, who could have asked for any number of material gifts, want for Father’s Day?

Togetherness…sitting down together in the family room to watch a basketball game on television, sharing commentary on the game (being the sports loving family they are), and initiating a family project – for his kids to organize the family videos and create a new one using excerpts of existing footage. The kids dug in, had a great time, were challenged to learn something new and put sibling differences aside to find a way to work well together. What resulted was a fun, creative video in the end that will be added to the family collection of priceless memories. This scenario is similar to how he challenges and inspires his strategic marketing team at his Phoenix based marketing and advertising agency.

©2019 Fabiano Communications.