Slide archive

Archive for category: Search Engine Marketing and Optimization

Want to Rank in Google’s Artificially Intelligent Search? Know the Difference between Proof vs. Relevant Terms

06 Apr
April 6, 2016

One of FabCom’s higher education SEO & business analytics clients asked why we wanted to update the copy of one their degree offering pages. We explained that while the page contained plenty of keywords that are relevant to popular search topics, it didn’t contain proof terms that indicate authority on those topics. That answer led […]

Six Common Mistakes When Using Google AdWords

22 Mar
March 22, 2016

Just how Google AdWords campaigns are managed makes all the difference in their success rate. Because members of FabCom’s marketing and business intelligence team have special SEO, SEM and Google AdWords expertise, managing these campaigns for clients includes an in-depth understanding of precisely how to avoid the mistakes that befall many others in the industry. […]

Sustainable SEO Success

16 Apr
April 16, 2014

Sustainable SEO Success: understanding how to leverage Google’s continuously updated intent-driven search platform It’s the Direct Result of the Science of Neuromarketology Who should you listen to when it comes to understanding how to gain and maintain search engine success? One clue is how well that entity itself performs on these search engines. One of […]

Google Hummingbird

03 Oct
October 3, 2013

Happy birthday Google! Of course Google could not celebrate its 15th birthday without a major change to the way we find things online. As a SEO analysts for an integrated marketing agency in Phoenix and Los Angeles, I see it as we are the ones receiving the birthday present. Google is calling it Hummingbird, a […]

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