Google’s a greedy pain in the neck, right? You just barely got your website secure and the sitemap cleaned up, and you’re still trying to find the budget to make it ADA compliant—and now suddenly Google’s cracking the whip on site speed and mumbling about what it takes to get ranked for a voice search. […]
Archive for category: SEO/SEM
Very few professionals, in-house or out of house, can earn high-value positions on Google that will open your company up instantly to 91% of the available market. The reality is, 99.6% of content creators and pages created every single day by professional publishers (or what we as content creators and SEO ninjas refer to as […]
Just how Google AdWords campaigns are managed makes all the difference in their success rate. Because members of FabCom’s marketing and business intelligence team have special SEO, SEM and Google AdWords expertise, managing these campaigns for clients includes an in-depth understanding of precisely how to avoid the mistakes that befall many others in the industry. […]
Congratulations are in order for insurance companies as they top the list for most expensive search marketing keywords in Google AdWords and other PPC advertising platforms. But not really. It’s not the competition you want to win. Having a high CPC puts a lot of pressure on your SEO/SEM specialist. There’s little to no room […]
A common complaint we hear from prospective clients is, “I hired a firm to get my website better noticed, but after I spent a fortune, my site is still on the third or fourth page of every defined keyword search.”
As many have learned, it is both time- and money-consuming to try and put an SEO crutch under an existing, under-performing website. We find that it is exponentially more productive and much less expensive to build the right website to begin with. A remodeled website will never be able to perform as well as one built from the ground up to include all the programming, formatting and strategy to excel in today’s hyper-volatile SEO competition. Even a new website built by most firms today may not perform well if it doesn’t include the platforms required and the unique methodology as well as the right technology to leverage your brand online and offline, cross-channel and cross-media.