Slide archive

Archive for category: Relationship & Database Marketing

How Do You REALLY Feel About Online Advertising Driven by Big Data?

18 Nov
November 18, 2013

We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology? neu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\ Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing. It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand […]

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