We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.
Archive for category: Relationship & Database Marketing
What is Neuromarketology? neu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\ Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing. It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand […]