Slide archive

Archive for category: Marketing Business Intelligence

Six Marketing Truths Learned From Your Mother’s Mouth

01 Mar
March 1, 2019

Mama always knew what was really going on, didn’t she? What is it about moms? They just innately know things, right? How does a new mom know how to soothe her screaming newborn? Or stop her 2-year-old from having an epic tantrum about Snickers in the checkout line at Target? Or just know, without even […]

Psychonomics: A Facet of Neuromarketology

31 May
May 31, 2017

More than a decade ago, a small team at FabCom began assembling the set of emerging and converging concepts, insights, methodologies and tactics we had developed over the years into what became a powerful, coherent, dynamic, and quantitative system of marketing we called Neuromarketology. FabCom CEO Brian Fabiano’s 2010 book of the same title (available […]

Want to Rank in Google’s Artificially Intelligent Search? Know the Difference between Proof vs. Relevant Terms

06 Apr
April 6, 2016

One of FabCom’s higher education SEO & business analytics clients asked why we wanted to update the copy of one their degree offering pages. We explained that while the page contained plenty of keywords that are relevant to popular search topics, it didn’t contain proof terms that indicate authority on those topics. That answer led […]

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