Slide archive

Archive for category: Dynamic Marketing

Psychonomics: A Facet of Neuromarketology

31 May
May 31, 2017

More than a decade ago, a small team at FabCom began assembling the set of emerging and converging concepts, insights, methodologies and tactics we had developed over the years into what became a powerful, coherent, dynamic, and quantitative system of marketing we called Neuromarketology. FabCom CEO Brian Fabiano’s 2010 book of the same title (available […]

Marketing to the Millennial

05 Apr
April 5, 2016

“Millennial” is no longer a buzzword. In 2015, there were about 54 million Millennials ranging in age from 18-34. They account for one-third of today’s workforce according to Fortune, which is the largest generation at work. By 2025, Millennials, also known as Gen Y or those born in the ‘80s and ‘90s, will make up […]

Six Common Mistakes When Using Google AdWords

22 Mar
March 22, 2016

Just how Google AdWords campaigns are managed makes all the difference in their success rate. Because members of FabCom’s marketing and business intelligence team have special SEO, SEM and Google AdWords expertise, managing these campaigns for clients includes an in-depth understanding of precisely how to avoid the mistakes that befall many others in the industry. […]

How Do You REALLY Feel About Online Advertising Driven by Big Data?

18 Nov
November 18, 2013

We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology? neu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\ Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing. It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand […]

A Clearer Picture of the Dynamic Marketing and One-to-One Direct Marketing Methodology

06 Jun
June 6, 2012

So much has become clearer to me since working at FabCom, a Phoenix based marketing and advertising agency. It’s utterly amazing to witness what FabCom does and how it’s all developed. PART VI: A clearer picture of FabCom’s dynamic marketing and one-to-one direct methodology – utilizing industry leading resources It’s even more evident just how […]

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