More than a decade ago, a small team at FabCom began assembling the set of emerging and converging concepts, insights, methodologies and tactics we had developed over the years into what became a powerful, coherent, dynamic, and quantitative system of marketing we called Neuromarketology. FabCom CEO Brian Fabiano’s 2010 book of the same title (available […]
Archive for category: Dynamic Marketing
“Millennial” is no longer a buzzword. In 2015, there were about 54 million Millennials ranging in age from 18-34. They account for one-third of today’s workforce according to Fortune, which is the largest generation at work. By 2025, Millennials, also known as Gen Y or those born in the ‘80s and ‘90s, will make up […]
Just how Google AdWords campaigns are managed makes all the difference in their success rate. Because members of FabCom’s marketing and business intelligence team have special SEO, SEM and Google AdWords expertise, managing these campaigns for clients includes an in-depth understanding of precisely how to avoid the mistakes that befall many others in the industry. […]
We are often surprised how some people feel when dynamic marketing agencies and smart brands leverage big data to create on-target and efficient online engagements. If you are nervous about how much online marketers may know about you – and we know a lot these days – here’s a thought that may ease your mind.
What is Neuromarketology? neu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\ Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing. It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand […]
So much has become clearer to me since working at FabCom, a Phoenix based marketing and advertising agency. It’s utterly amazing to witness what FabCom does and how it’s all developed. PART VI: A clearer picture of FabCom’s dynamic marketing and one-to-one direct methodology – utilizing industry leading resources It’s even more evident just how […]