Slide archive

Archive for category: Cross-Channel Marketing Integration

Marketing to the Millennial

05 Apr
April 5, 2016

“Millennial” is no longer a buzzword. In 2015, there were about 54 million Millennials ranging in age from 18-34. They account for one-third of today’s workforce according to Fortune, which is the largest generation at work. By 2025, Millennials, also known as Gen Y or those born in the ‘80s and ‘90s, will make up […]

Q&A with Neuromarketology author and FabCom CEO, Brian Fabiano

29 Aug
August 29, 2012

What is Neuromarketology? neu•ro•mar•ke•tol•o•gy \noor’-ō\mär-ki\’täl-ə-jē\ Neuromarketology is the study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing. It is the methodology of mapping each of your target audience’s behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand […]

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